Blue Bite, the Mobile Standard in Out-Of-Home™, in partnership with DDB Chicago and The Field Museum, announced today the launch of their mobile campaign promoting the exciting 1893 World’s Fair Exhibit. The program ran across various outdoor transit media types throughout the city of Chicago during the month of November.
The beautiful and artistically designed creative featured several characters, looking out at the 1893 World’s Fair. The call-to-action on the outdoor media encouraged the passersby to “See What They Saw,” enticing users to engage with the campaign via their mobile phones to see 1893 Chicago through the eyes of the characters.
Utilizing Blue Bite’s proprietary mTAG® platform, the signage invited users to “tap” or “scan” via NFC and QR technology to access the Field Museum app and enter the world of augmented reality. The interaction gave users immediate access to the Field Museum mobile app for Android and iOS. By focusing the app back on the unique QR codes, consumers were able to see a 360-degree experience by using their phone as a lens into the past. Users were even able to save pictures and share them via social media with their friends.
The campaign was deployed at bus shelters, transit platforms, and inside trains and buses. In addition to the outdoor signage, QR codes were printed in various magazines that encouraged readers to explore the city of Chicago, and interact with the OOH campaign through the use of the app.
“We were very pleased with the execution of the outdoor engagement and print pieces of the World’s Fair Exhibit integrated campaign,” said Jon Ellis, VP Executive Producer of Digital at DDB Chicago. “As the first touch point with the campaign for most users, the posters helped build awareness of the features that were found in this new app from The Field Museum.”
“We are excited about collaborating on this unique campaign with DDB Chicago and The Field Museum and it is clear that our consumers shared this enthusiasm,” said Alex Kim, VP of Mobile Partnerships at Blue Bite. “During the 4 weeks of this flight, we reached the highest mobile engagement numbers of any comparable Out-Of-Home campaign in Chicago to-date.”
About Blue Bite
Blue Bite is a leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices. Blue Bite has partnered with many of the leading Out-of-Home companies in the U.S. and prides itself on creating an interactive two-way engagement by enabling consumers to connect with digital and traditional media via their mobile phones. For more information, please visit www.bluebite.com and follow the latest updates and developments on Facebook and Twitter.
DDB Worldwide is one of the world’s largest and most awarded advertising and marketing networks. In 2012 DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2013 Cannes International Festival of Creativity, DDB won 93 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
About The Field Museum
The Field Museum was incorporated in the State of Illinois on September 16, 1893 as the Columbian Museum of Chicago with its purpose the “accumulation and dissemination of knowledge, and the preservation and exhibition of objects illustrating art, archaeology, science and history.” In 1905, the Museum’s name was changed to Field Museum of Natural History to honor the Museum’s first major benefactor, Marshall Field, and to better reflect its focus on the natural sciences. In 1921 the Museum moved from its original location in Jackson Park to its present site on Chicago Park District property near downtown where it is part of a lakefront Museum Campus that includes the John G. Shedd Aquarium and the Adler Planetarium. These three institutions are regarded as among the finest of their kind in the world and together attract more visits annually than any comparable site in Chicago.
Blue Bite, LLC.
email: alex [at] bluebite.com
Source: Blue Bite