Sky News and Amscreen have reached an agreement that will see Sky News become the exclusive news provider to Amscreen’s nationwide network of digital forecourt screens.
The deal means that Sky News feeds, already familiar to rail, tube, car and airport passengers, will now reach millions of motorists via Amscreen’s 1600 venue network, which delivers 35 million views every fortnight nationwide. In this media first, Amscreen’s sophisticated signage network will enable the broadcaster to use the network to change message at any time throughout the day.
James Weeks, Executive Producer, New Media at Sky News said: “As part of Sky News’ digital distribution strategy, we aim to reach viewers across as many digital screens and platforms as possible, from TVs to laptops, train stations to iPhones, and laptops to iPads. By expanding to Amscreen’s forecourt network, we have another opportunity to reach viewers with breaking news in an innovative way, getting the news that matters to viewers no matter where they find themselves.
Simon Sugar, CEO at Amscreen, said: “We are thrilled to be working with Sky News to offer the forecourt network audience another value-added service in the form of live newsfeeds. This delivers real value to customers and in so doing, make the digital screen network an even more attractive platform on which to advertise. We’re delighted that Sky itself will use the network for some of it’s own brand marketing.”
Digicom’s MD of Sales & Marketing, Chris Forrester, said: “Sky News’ use of the forecourt network delivers a substantial audience and adds value to their commuting experience by providing useful and appreciated content through the news feed while they are on their daily journey. By providing audience with high-quality content, we expect this to deliver even more value to advertisers who wish to use the Amscreen network to reach millions of motorists each week.”
About Amscreen
Amscreen, run by CEO Simon Sugar offers a robust, end to end digital signage solution, which uses unique wireless plug and play technology. Their digital forecourt network operates over 1,600 sites across the UK, which is used by advertisers such as Amex, Visa, B&Q, Camelot, Redbull and Lucozade.
Amscreen also provides screens to the healthcare industry, where revolutionary software provides customers with the ability to create and broadcast their own messages, which are viewed in GP surgeries, hospitals and dentists up and down the country and can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops. Visit www.amscreen.co.uk for further information.
In addition, the live Amscreen mapping system is now available on their website to allow advertisers to find out where screens are located and design their own advert via pre-designed templates. Visit http://www.amscreen.co.uk/digital-advertising/mapping_tool.html for further information.
Most recently, Amscreen has announced it has been appointed by WHSmith’s Travel as its exclusive digital signage partner in a five year deal. Amscreen’s close proximity signage units will now be used as WHSmith’s in store plasma network across the Travel business.
For more information, please contact Sarah Henderson/Hannah Jones (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at] frankpr.it
Liz Ross Martyn, Marketing Manager, Digicom 0207 399 0621 / 07806 640 303
More about Digicom’s approach and team at www.digicomoutofhome.com
Source: Amscreen
