Lady Gaga Partners with Clear Channel Outdoor in an Exclusive Global Unveiling of New ARTPOP Album Cover
Clear Channel Outdoor today announced that international recording artist Lady Gaga will reveal the cover artwork for her new album, ARTPOP, for the first time, in a piece by piece unveiling on Clear Channel Outdoor digital billboards and screens in major cities across the globe. The company is pushing the boundaries of its unparalleled international footprint and digital technologies with this first-ever out-of-home campaign that sequences a stepped reveal of advertiser creative in unison across the world. The campaign showcases the global scale, reach and impact of Clear Channel Outdoor’s digital inventory, which marries the oldest and most enduring advertising medium with the newest technologies to provide huge creative potential for brands to connect with people.
Beginning today at 1pm ET, in an exclusive multiplatform event, Lady Gaga, who is renowned for her social media savvy and massive following, will ask her over 40 million “Little Monsters” on Twitter and 59 million fans on Facebook to tweet and post about the upcoming album using the hashtag #iHeartARTPOP. Over the following 30-minute time-frame, “Mother Monster” will use Clear Channel Outdoor’s media to perform a digital tease of the album cover with a new portion revealed every few minutes until the artwork is fully displayed.
Available November 11, ARTPOP is Gaga’s fourth studio album. Legendary artist Jeff Koons designed the cover. “Having Jeff create something for ARTPOP was a dream come true, and a very emotional experience. He has given me the greatest gift and we are excited to be sharing it with you,” said Lady Gaga.
Tweets from fans with #iHeartARTPOP will be incorporated into the backdrop of the creative reveal, giving them the chance to become fully immersed in the collaborative art process and the opportunity to see their messages on Clear Channel billboards and digital screens, and on www.ladygaga.com. This marks the first time any musical and visual performing artist has collaborated with fans through social media to create an iconic, global moment around art in out-of-home media.
“Clear Channel Outdoor has a growing, vibrant network of high quality digital screens across the globe which gives advertisers a new and powerful, premium media portfolio to reach consumers. With the rise of urbanization and the increasing dominance of mobile Internet and apps, out-of-home is an essential ingredient in media campaigns to communicate, engage and even transact with consumers,” said William Eccleshare, chief executive officer of Clear Channel Outdoor. “We are committed to delivering the full potential of digital out-of-home by providing our global clients with rich, creative and effective campaigns, so we’re extremely proud to be partnering with Lady Gaga to bring ARTPOP to the world in such an innovative way.”
To ensure that all fans worldwide are able to participate, Lady Gaga will expose her highly anticipated album’s artwork simultaneously in 18 cities across the globe while also streaming the live reveal at www.ladygaga.com, direct from Clear Channel Outdoor’s Spectacolor billboard in Times Square located at 1567 Broadway. In demonstration of Clear Channel’s truly unique cross platform capabilities that include radio and digital in addition to out-of-home, Clear Channel Media & Entertainment radio stations across the U.S. will also post the album cover, once it’s revealed, to their individual websites.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 750,000 displays in 30 countries across five continents, including 48 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital network that now offers over 1000 digital billboards across 37 U.S. markets. Clear Channel Outdoor’s international business operates in 28 countries across Asia, Australia, Europe and Latin America in a wide variety of formats.
About Clear Channel Media & Entertainment
With 243 million monthly listeners in the U.S., Clear Channel Media & Entertainment has the largest reach of any radio or television outlet in America. Clear Channel Media & Entertainment serves 150 markets through 840 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on iPads and smartphones, and used via navigation systems. iHeartRadio, Clear Channel’s digital radio platform, is the No. 1 all-in-one digital audio service with over 225 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history.
The company’s operations include radio broadcasting, online and mobile services and products, live concerts and events, syndication, music research services and independent media representation. Clear Channel Media & Entertainment is a division of CC Media Holdings, Inc. (OTCBB: CCMO), a leading global media and entertainment company. More information on the company can be found at ClearChannel.com.
Source: Clear Channel Outdoor