New Service Gives Boost to the Fundraising Initiatives of Hospitals and Hospital Foundations
Two Yellow Boots announced today that they have chosen ScreenScape to create a multi-tiered healthcare media network. Two Yellow Boots is a marketing solutions company specifically focused on the challenges facing healthcare providers today. The ScreenScape initiative is part of Two Yellow Boots’ strategy to generate new revenue opportunities for hospitals and hospital foundations through place-based marketing. With ScreenScape-powered displays mounted in areas such as elevators, waiting rooms, lobbies, hallways and cafeterias inside hospitals, the initiative aims to promote charitable donations through value-added advertising.
“Our program is a great way for hospitals to boost their fundraising initiatives,” says Tim Graham, President of Two Yellow Boots. “Seventy percent of ad revenue we generate goes right back to the hospitals. Of course, our network also provides hospitals and hospital foundations with an invaluable and engaging way to communicate important information with their patients and visitors.”
ScreenScape is well known in the healthcare industry, powering networks for pharmacies like Pharmachoice and Medicine Shoppe Canada and healthcare providers like Jack Nathan Health, Optometry News Network, and the Hearing News Network. ScreenScape’s unique network-centric approach represents a shift in the way digital signage networks are built and in the way digital content, such as online video, is distributed to places of business. Two Yellow Boots uses a ScreenScape Group to form its own network consisting of healthcare venues or any other business that is a member of the ScreenScape Community, including advertising partners.
“Savvy businesses gain access to a captive audience while offering value-added healthcare information to viewers. We offer a range of different advertising services, something for everyone. We can cater to small businesses who are more budget constrained, and to large regional and national corporations who want to extend their brand reach and gain mind share with the kinds of audiences who visit our partner hospitals,” continued Graham.
“This is a great example of how place-based media is helping healthcare professionals to generate revenue and boost their fundraising efforts,” said ScreenScape President Kevin Dwyer. “This could help contribute toward the purchase of life-saving equipment or offset the rising costs of healthcare. It’s wonderful to see our technology being used to benefit marketers, their audience, and the general public.”
About Two Yellow Boots
Two Yellow Boots is a marketing solutions company specifically focused on the challenges facing healthcare providers today. Our team of consultants has more than 53 years combined experience in the marketing, print, digital and software industries. We innovate solutions that combine proven advertising principles with simple, but effective technology solutions. We understand that resource-strapped healthcare facilities need new ways to broaden their fundraising initiatives and generate much needed ROI. Our solutions are designed to deliver quantifiable results without taxing your personnel, budgets or management resources. For more information please visit http://www.twoyellowboots.com
About ScreenScape Networks
ScreenScape is the first community-based digital signage network. Based on a software-as-a-service (SaaS) delivery model, ScreenScape enables its members to turn any Internet-connected computer or screen into a dynamic digital display. Members of ScreenScape form a collaborative community, which acts as a shared resource for content creation, exchange, cross-promotion and advertising revenue. For more information please visit http://screenscape.com.