Tailored retail solutions on display at InfoComm 2013 in Orlando, Florida
Retailers are eager to embrace digital solutions according to research by AOPEN, leading global manufacturer of digital signage and ultra small form factor appliance computing. AOPEN will showcase an “interconnected digital ecosystem”, with advanced solutions tailored to meet this demand, at InfoComm 2013 in Orlando, Florida from 12-14 June.
AOPEN’s solutions include the versatile and easy-to-use OpenSign, digital menu boards, smart retail showcases, and smart retail show windows. It has pioneered a multi-platform approach, with its OpenService initiative welcoming a wide range of different partners to enhance solution offerings.
For more in-depth training and education about digital retail solutions, AOPEN will also host two QEWs (quarterly engineering workshops) during the show.
AOPEN Marketing Manager Angela Tang says that with the majority of consumers now using smartphones, and shoppers accessing the internet while in shops and on public transport, digital signage has become central to retailers’ omnichannel strategy.
“Retailers want the advantages that digital can give them, and they know their customers expect instant information. We’ve created solutions to meet specific needs, from content and messaging to customer tracking and analytics, which we’ll be demonstrating in the QEWs,” Ms Tang says.
“These solutions are ideal for resellers wanting to access this fast-growing sector. Retail is the biggest vertical for digital signage, with IMS forecasting US$2 billion in sales by 2015 for hardware alone. Touchscreens are now reliable, cost effective and web-connected, putting them within reach of retailers large and small.”
InfoComm is the world’s largest pro AV show, attracting more than 950 exhibitors and 34,000 attendees from over 90 countries. Digital retail will be a major focus.
“This year’s theme at InfoComm is ‘Collaborate, Communicate, Connect’ and that is exactly what our solutions are designed to do, by allowing retailers to delight and inspire customers through the application of advanced technology and content,” Ms Tang says.
“We’re really looking forward to connecting with AV professionals and showing them the potential of our solutions, and how to approach their customers with these new ideas and technologies,” Ms Tang says.
Founded in 1996, AOPEN is a leading global electronics manufacturer, specializing in multi-platform, ultra-small form factor computing for both home and business, with a focus on digital signage. AOPEN welcomes a wide range of different partners, from hardware to software and services, to enhance its full solution offerings. Part of the Wistron group, AOPEN has a presence in over 100 countries. AOPEN’s customers and partners range from governments and financial institutions to retailers, retail design firms, strategic consultants and branding agencies. www.aopen.com
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