Dear City Canada Surfaces on Public Screens and Digital Billboards Across Canada With Urban Love Letters
Throughout the summer months, tweeted letters submitted by participants from across Canada will be shared on Pattison Onestop’s network of screens and digital billboards, expressing pride and joy, opinions and criticisms, love and suggestions about our cities. Final deadline to submit tweeted letters to the city you love @DearCityCanada is June 15, 2013.
Introducing the project on ground level from June 3 – June 16, tweeted letters will play every five minutes on Pattison’s Digital Mall Network, reaching more than five million viewers weekly in 33 English-language shopping centres across Canada.
Throughout July and August, tweeted letters by urbanists in 19 cities from coast to coast will be shared on Pattison Outdoor Digital Billboards in the respective cities.
Dear Vancouver, stop building so many damn condos. @dieverboten
Dear Edmonton, You’re the river valley & you’re skyscrapers…industry & culture…blue skies & Auroras. An inspiring contrast. @LStamhuis
Dear Toronto, I love that you put new ideas in old buildings. @hellokaitlin
Cher Montréal, je marche sur St-Catherine où le passé rencontre le présent et je sais chez-toi est où tu trouves ton Bonheur. @Kiss_Me_Im_Gay
“Spacing is excited by this project because it gets more art into public spaces, and with Dear City Canada, the opportunity to participate is wide open. We hope to see lots of city love – and even some tough love – up there on those screens,” said Shawn Micallef, Editor, Spacing Magazine.
“Public space is no longer only comprised of physical structures. Digital screens and billboards offer new sites for public art and an exchange of ideas. Dear City Canada is my first attempt at starting a national discussion about the cities we inhabit. We have been receiving all sorts of wonderful ‘love letters.’ I’m looking forward to sharing @DearCityCanada tweets on billboards and screens across the country this summer,” said Sharon Switzer, Arts Programmer and Curator, Pattison Onestop.
Billboard Cities and Dates:
July 1 – July 14, 2013
Vancouver, Surrey, Pitt Meadows, Abbotsford, Sudbury, Kitchener, Hamilton, Toronto, Peterborough, Kingston, Ottawa, Montreal, Quebec City, Moncton, and Halifax
July 29 – August 11, 2013
Calgary, Edmonton, Regina and Winnipeg
Dear City Canada is part of Art in Transit, Pattison Onestop’s ongoing arts and culture programme, presenting thought-provoking projects that enhance our shared environment and transport city-dwellers, if only momentarily, out of our daily routines. www.artintransit.ca
About Spacing Magazine – www.spacing.ca
Spacing is an award-winning print and web magazine that uncovers the joys, obstacles, and politics of Canadian urbanism.
About Pattison Onestop – www.pattisononestop.com
Pattison Outdoor Advertising is Canada’s largest Out-of-Home advertising company, serving over 100 markets coast-to-coast. Pattison Onestop, a division of Pattison Outdoor, is a world leader in the development and operation of Digital Out-of-Home Media (DOOH) for mass transit, mall, retail, hospitality, residential, office, and outdoor environments. Art in Transit represents Pattison Onestop’s ongoing arts and culture programme. www.artintransit.ca.
About Art in Transit – www.artintransit.ca
Art in Transit represents Pattison Onestop’s ongoing arts and culture programme, presenting thought-provoking projects that enhance our shared environment and transport commuters, shoppers and city-dwellers, if only momentarily, out of their daily routines.
Source: Pattison Onestop