Ciright Digital Media, LLC (CDM) is accepting registrations from advertisers for its VertNext Pilot Program, a new program that integrates CDM’s customizable cloud-based Platform as a Service (PaaS) solution with branded mobile apps, legacy POS systems, and digital media outlets (DMOs) such digital billboards, video walls, towers, and bus shelters to expand the way brands engage with consumers.
Due to the U.S. Patent (No. 8,363,618 B2) issued to CDM on January 29, 2013, the VertNext Pilot Program measures, analyzes, and re-renders content in real time based on changing localized variables, including weather, traffic, sports scores, etc., as well as facial expressions, gestures, and anonymous demographics. As a result, advertisers will have access to the measurable results needed to target sales via coupons and special promotions, maximize the wallet share of each customer visit, generate higher sales of high-margin products, increase basket size via cross-selling, stimulate impulse purchases, and turn dwell time into selling time.
The VertNext Pilot Program is powered by the VertNext network, which works in concert with the Ciright Dragon, CDM’s digital display solution. The Dragon’s form factors include but are not limited to billboards, kiosks, bus shelters, and video walls.
“Now we can bridge the localized marketing effectiveness gap between advertisers and local merchants by measuring the return on investment for advertising. Localized variables and genuine facial expressions refine and improve a brand campaign’s effectiveness, foster real-time market research, and engage potential and current customers,” said Joe Callahan, Founder and CEO of CDM.
Participation in the VertNext Pilot Program could help advertisers to effectively promote their merchandise to local markets. Advertisers can refine their campaign effectiveness by using real-time, actionable, consumer-generated data.
Participation is limited to U.S.-headquartered advertisers with a presence in Greater Philadelphia. Registration for the VertNext Pilot Program must be completed by July 1, 2013 at 5 p.m. EDT.
About Ciright Digital Media
Based in West Conshohocken, Pennsylvania, Ciright Digital Media, LLC is a pre-IPO company focused on serving the needs of global brands and local companies by providing innovative solutions that improve localized marketing investments.
Source: Ciright Digital Media