Scala releases new customer experience engine

| May 23, 2013

Scala logoScala Enterprise is the next major release of the Scala Digital Signage Software Suite

Scala announces the debut of their latest digital communication software, Scala Enterprise. Scala leveraged 25 years of experience and continuous innovation to craft a customer experience engine like no other.

“We’re excited about the latest evolution of our software. Our engineers have made this our most innovative, easy-to-use, stable and secure release to date. With the intuitive user interface, flexible integration options and ability to completely customize this powerful tool to meet their unique challenges, Scala users are inspired to produce high quality digital signage solutions that create an immersive brand experience for their customers or employees,” said Tom Nix, CEO, Scala.

Earlier this year, Scala provided early access to select partners, showcasing the redesigned interface in addition to many new features and improvements. The feedback was extremely positive and led to further refinements. In addition to a more user-driven design and improved workflows, under the hood this release includes a dramatic expansion of our existing APIs, HTML5 and Android player support, expanding options for Scala’s current and future customers.

Scala’s intelligent signage solution, Scala iS, will also be offered with Scala Enterprise. Aimed at retailers and quick service restaurants needing optimized digital content at the point of decision, Scala iS uses “big data” and predictive analytics to drive targeted, personalized customer engagement.

“Scala delivers highly-tailored solutions that revolutionize the way companies communicate. Interactive, immersive and personalized experiences are an imperative for creating a strong brand or company culture,” said Harry Horn, VP of Marketing, Scala. “Our newest release enables rich, engaging digital communication out of the box, while also allowing highly customized solutions that exceed even the most specific or complex needs.”

Scala Enterprise maintains the proven hallmarks of their robust platform, expertly crafted and innovated over the last 25 years:

• Flexible – Integration with existing systems, capable of supporting a wide range of interactive and dynamic content
• Customizable – Never limiting a customer’s creative freedom, adaptable to enable any content dreamt up
• Scalable – Run one screen, or tens of thousands all from a central location. A track record of proven results from single display installations to enormous global networks
• Stable – Scala systems are rock solid. The digital signage software provider with one of the largest QA staffs in house and a platform that has been constantly refined over 25 years to perform flawlessly

You can find more information on Scala Enterprise at

About Scala

Driving more than 500,000 screens worldwide, Scala is the world leader in location-based media designed to influence human behaviour actively and intelligently. We love creating intelligent digital signage solutions that move products, consumers, and sales metrics. Scala solutions increase sales, improve brand loyalty, optimize customer experience, and reinforce business objectives. Scala is headquartered near Philadelphia, Pa. and has subsidiaries in The Netherlands, France, Norway, Germany, Japan, and India, as well as more than 500 partners in more than 90 countries. For more information, visit: or their blog. Connect with Scala via TwitterFacebook, and LinkedIn.

Source: Scala

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Category: News

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