Ciright Digital Media, LLC (CDM) today announced it is accepting registrations for its VertNext Pilot Program, a new interactive digital signage platform for U.S.-headquartered companies with a presence in the Greater Philadelphia area.
CDM was issued U.S. Patent No. 8,363,618 B2 on January 29, 2013 enabling the Pilot Program to give companies the unique opportunity to engage their target audiences in never-before possible ways. The VertNext Platform allows digital signage systems to measure, analyze, and re-render content in real time based on changing localized variables, including weather, traffic, sports scores, etc., as well as facial expressions, gestures, and anonymous demographics.
“Finally we are bridging the localized marketing effectiveness gap between global brands and local merchants by measuring the return on investment for advertising. Brands will now have the ability to measure natural human reactions, taking analytics to a new level. Localized variables and genuine facial expressions refine and improve a brand campaign’s effectiveness, foster real-time market research, and engage potential and current customers,” said Joe Callahan, CEO and Founder of CDM.
The VertNext Pilot Program also integrates digital signage capabilities with customizable mobile apps and social media to expand the way brands engage with consumers. Brands can now engage with their fans using new gamification capabilities, such as treasure hunts and contests to drive traffic to stores, promote local events, and capture customer preferences and analytics.
The VertNext Pilot Program works in concert with the Ciright Dragon, an interactive digital media display solution. The Dragon’s form factors include billboards, kiosks, bus shelters, and video walls. “Global brands and local merchants can lease a Dragon and test their new advertising capabilities for only $7 a day. Local advertisers, working with boutique agencies, can customize and modify their messaging and offers in real time,” stated Callahan.
Participation is limited to companies that buy one Dragon or commit to $199/month for the pilot program. Registration for the VertNext Pilot Program must be completed by July 1, 2013 at 5 p.m. EDT.
For complete details on the VertNext Pilot Program, including two detailed videos, program parameters, participant responsibilities, benefits, registration information, and more, visit www.vertnext.net.
About Ciright Digital Media
Based in West Conshohocken, Pennsylvania, Ciright Digital Media, LLC is a pre-IPO company focused on serving the needs of global brands and local companies by providing innovative solutions that improve localized marketing investments.
Source: Ciright Digital Media