Mother’s Day is a celebration honoring mothers and motherhood, maternal bonds, and the influence of mothers in society.
With Aerva’s NYC Pic2Screen “Share your love for Mom” campaign, anyone can email nyc [at] aerva.com or tweet a picture with @AervaNYC which shows up on the Clear Channel Spectacolor board in Times Square and receive a free keepsake photo.
Aerva’s Keepsake gallery allows you to easily find and share your keepsake photo with friends and family via Facebook and Twitter.
No place on the planet offers experiences quite like Times Square which offers intense digital engagement on outdoor digital displays.
Aerva and Clear Channel Spectacolor launch an ongoing campaign of Aerva’s Picture-to-Screen technology that Aerva first introduced in Times Square to Spectacolor’s client, Kodak, four years ago.
Since then the two companies have collaborated on a number of interactive campaigns for a number of brands, giving them the opportunity to connect with end users through the Spectacolor billboards and Twitter, Facebook, photos and other User Generated Content (UGC).
The companies have worked together to produce campaigns for Beats by Dre, Glidden Paints, Kodak, Maybelline New York, Mini Cooper, Taco Bell and others.
Aerva’s Keepsake Platform is used to capture images of the user-generated photos as displayed on the billboard and used in a searchable and shareable Keepsake image gallery—an ideation that Aerva popularized since it unveiled the Keepsake Platform in 2010.