International Display Advertising Moves Into Multi Billion Dollar Digital Out Of Home (DOOH) Advertising Market
International Display Advertising, Inc. (“Display Ads”), is pleased to announce commencement of its strategic plan to take a share of the over $9 billion USD Global DOOH Market.
The Digital Out-Of-Home (DOOH) market consists of any digital display outside of the home, used for the sale of advertising “spots” or “impressions.” DOOH is a unique intersection between advertising, digital signage and traditional out-of-home, and is more targeted than television and print. PQ Media defines the global DOOH sector through two major platform segments – digital place-based networks (DPN) such as IDAD and digital billboards & signage (DBB) – and six venue and location categories, including cinema, retail, office, entertainment (restaurant & Bar), transit and roadside. Digital place-based network revenue represents almost three-quarters (74%) of total DOOH revenue.
PQ Media forecasts that digital out-of-home will grow at a compound annual rate of 9.4 percent in the United States through 2014 and 10.1 percent worldwide. This projection puts the domestic US DOOH market at $2.89 billion USD and the global DOOH market at $9.16 billion USD by the end of 2013.
The future of digital out-of-home advertising is driven by interactivity. Instead of being a passive message-delivery system, digital signage applications are likely to engage consumers on a more personal level. Interaction with mobile phones via Bluetooth and text messaging will continue to grow, experts say. Advertisers will be able to offer personalizing features such as coupons and other media via the handset, and tracking these interactions to measure the success of a network will also play a part in the overall success of the campaign.
Dave Hazzard , President of International Display Advertising, Inc. stated, “It is the highly interactive nature of the proprietary Display Points digital media that will propel IDAD to obtain a significant share of the growing DOOH Advertising Market. To date, research surveys have indicated that 72% of Customers act on Display Points Advertising and 93% of Customers enjoyed having Display Points on their table. IDAD provides investors with a means to leverage themselves into the growing Global Digital Out Of Home (DOOH) Ad Revenue Market estimated to be worth over $9 Billion USD in 2013.”
About International Display Advertising
International Display Advertising (IDAD) owns the international rights to market, distribute and sell the proprietary interactive digital media of Display Points an interactive digital media company that competes in the Digital-Out-Of-Home (DOOH). IDAD has also developed a location-based Internet advertising platform called Display Points Plus that allows restaurants and advertisers to coordinate efforts outside the venue. IDAD is focusing on engaging consumers with on table browsers/displays in destination locations like restaurants, bars, hotels, and other consumer venues, thus creating a place-based media platform. IDAD enables advertisers to access their target audience in venues where they are captive, out-of-home, and ready to spend money. Unlike web browsers with ad blockers, mobile devices with pull interactive ads, or TV with DVR, IDAD places “browsers” on restaurant tabletops and in consumer venues where ads cannot be blocked. Within this IDAD offers advertisers a targeted and measurable consumer interactive media vehicle they can customize by market and venue to assure the most efficient buy. Consumers will be exposed to a combination of informational content (weather, news, sports scores, movie times etc.) restaurant promotions and menu offerings and advertising. IDAD provides advertisers all the benefits of online digital communication, the ability not just to deliver a static ad message, but also to engage their audience.
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Source: International Display Advertising