Paul Atherton joins Amscreen as Commercial Director

| April 18, 2013

Paul Atherton Amscreen Commercial DirectorDigital media network hires O2′s head of sales to head up solutions division

Amscreen, Europe’s leading digital media owner, is further developing the business, with the addition of Paul Atherton to the team. Atherton will join Amscreen as Commercial Director, building a new solutions division responsible for the selling of digital signage solutions both in the UK and overseas.

Atherton, who was previously head of sales at mobile network O2 and prior to that Group Sales Director of Mamas & Papas and Global Sales Director at Breville, will be instrumental in further growing the digital signage company and cementing its position as a key industry player. He will work directly into company CEO Simon Sugar in a business stream devoted to distributing digital signage solutions.  

With the recent addition of new screen sizes to the portfolio, Amscreen offers a variety of low-cost scalable digital signage solutions and is the only company to provide a “one stop shop”, developing its own plug and play technology, cloud-based software and managed services; making it an appealing choice for many.

Paul Atherton said “I am delighted to be joining the team at Amscreen. With the digital media market developing at a fast pace and Amscreen providing the most scalable and cost-effective offering out there, it is an exciting time to come on board.”

Simon Sugar, Amscreen CEO commented, “As our business continues to grow and the industry rapidly evolving too, Paul is the perfect addition to the Amscreen team. With new business avenues opening, it makes sense to have a commercial director with great sales experience on board to widen our reach and make the benefits of our technology clear to businesses.”

For further information, please contact Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at]

About Amscreen:

Amscreen is a worldwide digital outdoor screen network reaching 50 million adults each week via 6000+ screens – it’s also the UK’s largest single portfolio of digital screen media. Amscreen focusses on reaching audiences in high dwell, close proximity environments helping to deliver millions of viewers every day across the UK, Europe and beyond. These estates helping deliver this audience include forecourts (e.g. BP, Esso, Shell), national convenience stores (e.g. Londis, Spar) as well as WHSmith and GP surgeries throughout the UK.

Measurability and flexibility are at the heart of the Amscreen business helping to deliver an ad solution that now more closely reflects a convergence of ‘Outdoor/Online’. This array of audience measurements and insights are obtained from EPOS, location, demographic and footfall data by the hour and by individual sites. These insights are then leveraged to deliver an array of creative solutions through Amscreen unique content delivery systems allowing day-part targeting, site specific (GEO), audience specific, live feeds, reactive advertising as well as automated localised content and much more.

Amscreen’s recent rapid growth into the likes of Germany, Poland, Luxembourg, Switzerland and Austria reflects the rapid scalability of the technology, with complete screen networks being delivered and working in a matter of weeks.

To find out about the full extent of our network across the globe, visit

For more information on Amscreen, visit

Source: Amscreen

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Category: News

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