Zoom Media® is proud to announce that it has extended its collaboration with La Ronde for a second consecutive year. Zoom Media will once again display creative and memorable campaigns in the busy restrooms of this high-traffic, iconic Montreal destination.
La Ronde, the largest amusement park in Quebec, is the ideal environment to reach young people (teenagers, students and 18-34’s) and families. Advertisers will also benefit from increased traffic from visitors eager to try out La Ronde’s ‘Aqua Twist’; the new, interactive family ride which will be launched in June 2013.
“We are delighted to extend our partnership with La Ronde.” says Eric Fortin, Vice-President, Operations and Development of Zoom Media Canada. “It is an amazing location that provides strong visibility for our customers and allows campaigns to literally reach new heights”.
“After a record season in 2012, we are pleased to once again count Zoom Media among our partners. With the 29th edition of ‘L’International des feux Loto-Québec’ presented by Telus, our new ride Aqua Twist and Fright Fest, the 2013 season promises to be just as busy; which is great news for Zoom Media’s clients.” states Marianne Lemieux, Director, Corporate Alliances, La Ronde
About La Ronde and Six Flags:
La Ronde is the property of Six Flags Entertainment Corporation, the world’s largest regional theme park company with $1.1 billion in revenue and 18 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest® and Holiday in the Park®.
About Zoom Media Inc. :
Zoom Media Inc. is the largest targeted lifestyle media in Canada, comprising more than 30,000 billboards in over 4,000 establishments across 30 markets, including Quebec City, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver. Zoom Media Inc. reaches specific target audiences through eight complementary networks that include resto-bars, college and university campuses, and fitness centers. Research, event marketing, creative production and media integration services are also provided. Zoom Media Inc. provides third-party media measurement through Nielsen for its ZoomFitTV™ network. Zoom Media Inc. is a member of COMB and provides audited circulation of its advertising panels which report 99.4 per cent accuracy in our performance, the highest percentage of all OOH companies that are audited by COMB. Zoom Media is a subsidiary of Zoom Media Group Inc. Overall, through all of its subsidiaries Zoom Media Group Inc. owns and operates over 80,000 billboards across North America and Europe, of which more than 26,000 are digital. For more information visit the website: www.zoommedia.com
Source: Zoom Media