AIMS helps Jumeirah at Etihad Towers provide exceptional meeting and event experiences by installing state-of-the-art technology

| March 10, 2013

AIMS Meeting Rooms Management solution for Jumeirah at Etihad Tower_1 AIMS Meeting Rooms Management solution for Jumeirah at Etihad Tower_2Integrated solution allows broadcast of meeting schedules across almost 40 hotel touch points

Advanced Interactive Media Solutions (AIMS), the GCC market leader in digital signage solutions, recently announced its completion of the Meeting Rooms Management solution for Jumeirah at Etihad Towers, the first Jumeirah hotel in Abu Dhabi.

The installation featured SCALA software which is renowned for its flexibility allowing personalised, real-time messaging. Another feature which makes it attractive to the hospitality industry is that it easily connects to Delphi, the most widely-used hotel event booking system. As a result, hotel guests are able to quickly and easily understand the details and location of their event.

AIMS’ technical team undertook this project which included installing digital signage software on 13 units of 32-inch wall-mounted screens outside the meeting rooms and in the nine elevators of the hotel, as well as fabricating 15 customised kiosks equipped with 42-inch screens for the corridors that connect the meeting rooms. The system picks up the booking information from the server and streams schedules on the digital signage screens. AIMS also provided the initial content for the digital signage network and conducted extensive training for the hotel technical staff to use and control the application.

Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, UAE, said: “I believe AIMS’ expertise is an excellent fit with such a prestigious hospitality destination as Jumeirah at Etihad Towers. Our in depth understanding of the hospitality market allows us to provide solutions that will assist hotels in their aim of providing the highest levels of guest service. This project reaffirms the value of digital signage as an imperative communication platform for the hospitality sector.”

About AIMS:

Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, wifi) with a state-of-the-art audience measurement solutions.

AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.

For more information, please visit For sales enquiries, please email: sales [at] or call 04-4279669.

Source: Advanced Interactive Media Solutions

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