JCDecaux SA (Euronext Paris : DEC), the number one outdoor advertising company worldwide and the UK’s number one, announces its vision for the Outdoor landscape in London – The London Digital Network or LDN. In an industry event at the top of one of London’s newest and iconic sky-scrapers, nick-named the Walkie Talkie building and to the backdrop of the developing skyline of London, JCDecaux revealed the next stage of its digital outdoor strategy.
JCDecaux will take over the world’s largest bus shelter advertising concession from 1st January 2016 and start to build out a network of 1,000 digital screens.
The digital bus shelters will comprise 84” screens, the biggest of its kind ever deployed at scale and is nearly 40% larger than the existing screens. The screens will be deployed in the capital’s major retail zones where £1 in every £5 of the UK’s retail spend takes place.
As part of the LDN roll out, JCDecaux will look to completely digitise Oxford Street installing double sided digital bus shelters along Europe’s most important shopping street. Vital to the thriving heart of London, Oxford Street attracts shoppers, tourists, commuters and residents.