Chesapeake Bank deploys iPad Kiosks in nine of its branches to promote its new online financial management system. The bank partnered with kiosk and digital signage provider, Codigo, one the project to enhance the branch experience for its customers.
Kilmarnock, VA-based Chesapeake Bank (600M Assets) recently partnered with Louisville, KY-based Codigo to employ an iPad Kiosk solution in nine of its branches. The decision to implement the kiosks stemmed from the bank’s recent launch of its new online financial management system – myBank, myFinance, myMobile. The kiosks allow bank customers to educate themselves on the new online system while providing an attractive, interactive branch experience.
“Chesapeake Bank is actively embracing new technologies as our customers continue to interact with our brand in new ways. The iPad Kiosk from Codigo offers us the opportunity to educate customers on these new technology introductions in a format that is not only familiar to customers but has a certain cool factor that remains intriguing,” said Paula Milsted, Director of Marketing at Chesapeake Bank. “Today’s banking environment is hyper competitive and we look for tools that allow us to service our customers better than our competition. We think these kiosks allow us that benefit,” added Milsted.
Part of the advantage of deploying kiosks from Codigo is the ability to make updates to content on the tablets remotely. Each iPad is synchronized with a remote server that houses that device’s content. When a customer wants to make a change, everything is done via the internet and content revisions happen at a nearly instantaneous rate. This feature makes the technology very flexible and allows marketing efforts to reflect the quick moving pace of today’s branch environment.
Mobile banking currently resides as the number one feature users expect to have on their smart phones. To adapt to the changing landscape, Chesapeake Bank looks to bring mobility into its banking centers. Milsted states, “Mobile technology is the future of banking and Codigo’s iPad Kiosk integrates mobility into our banking centers.”
“We recognize that the branch environment of our customers is changing and our products are designed to help them keep up with the frenetic pace of the business environment they operate within. The branch is no longer the primary channel for customer engagement as consumers continue to shift to mobile and online technology to interact with their financial institution,” said Brian Nutt CEO of Codigo. “But branches do remain a critical part of the customer marketing engine and our role is to help institutions leverage each critical branch visit to its maximum capability. The kiosk technology allows our customers to engage their consumer with interesting options while at the same time educating them on the newest introductions from the bank,” added Nutt.
Codigo brings innovative media solutions to market so their customers can make a positive impact on the retail behavior of consumers in their stores. Codigo’s goal is to produce new, easy-to-use products and services that empower our customers to inform, entertain, and market to their audiences. Codigo believes in delivering the highest quality online tools while offering a family-friendly, career-rewarding, fun environment for employees.
Chesapeake Bank’s roots stretch deep into the sandy soil of Virginia’s Northern Neck and reaches back to the dawn of the twentieth century. Originally charted as Lancaster National Bank on April 13, 1900, they’ve been focused on their community from the very beginning. Today, they control around 600 million in assets throughout its 11 banking centers.