JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has won a nine year advertising contract for the El Dorado International Airport of Bogota, the capital of Colombia.
From 2018, JCDecaux will display a digital network and manage the advertising spaces of El Dorado airport’s domestic and international terminals, as well as outside access roads.
Located strategically for both passengers arriving and departing, these structures will enable JCDecaux to provide premium comprehensive advertising offer that is attractive, innovative and predominantly digital, enabling El Dorado airport to reach the highest international standards and to achieve its commercial objectives.
El Dorado International Airport was recognized “Best Airport in South America” in the Skytrax 2017 rankings and is the third largest airport in Latin America behind Mexico and São Paulo with 31 million passengers in 2016.
With a presence in over 220 airports, of which 10 are among the top 15 worldwide, JCDecaux reaches almost one passenger out of three for worldwide air traffic, which grew by 4.5% in 2016. This new contract will enable the Group to add a sixth airport from among the Top 10 Latin American airports to its portfolio, after winning, in less than three years, advertising concessions for the international airports of São Paulo, Rio de Janeiro, Brasilia (Brazil), Panama and Lima (Peru).