JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that it has been voted Hong Kong’s No.1 Out-of-Home (OOH) Media of the Year 2018 by senior marketers as well as top agency professionals, in Marketing Magazine’s annual Media Benchmarking survey.
JCDecaux has won this prestigious award for the ninth consecutive year, underlining its leading position in the OOH industry:
From 2010 to 2014 with its wholly-owned subsidiary JCDecaux Transport(1);
From 2015 to 2017 with its wholly-owned subsidiary JCDecaux Cityscape(2);
In 2018 with JCDecaux Transport and JCDecaux Cityscape in duo on the top position of the podium.
JCDecaux’s constant strive for excellence, innovation and deep understanding of the industry landscape and advertisers’ business goals, are among the winning initiatives empowering JCDecaux to continually deliver innovative and interactive solutions for advertisers. All these have made JCDecaux an industry pioneer in Hong Kong, fully recognized in the survey, as the voting criteria primarily includes: media creativity, media quality and sales services.
While China became the Group’s largest market in 2017, JCDecaux reaches over 370 million passengers in Chinese airports every year and 37 million passengers daily in metros.
Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: “We are extremely proud to have won this award once again and to have both JCDecaux Transport and JCDecaux Cityscape on the podium, reaffirming JCDecaux’s unrivalled position in Hong Kong’s OOH media industry. Voted by senior marketers and agency professionals, JCDecaux’s success in Hong Kong is the result of both our passion and our constant efforts to improve our clients’ servicing and outperform the market by delivering smart and innovative advertising solutions, for the greater benefit of advertisers, brands, partners, passengers, citizens and tourists. I want to thank our Hong Kong teams, who are fully embarked in the Group strive for excellence and completely recognised by the market.”