Next season, when the Baltimore Ravens begin defending their recent championship, M&T Bank Stadium will showcase new video and ribbon displays designed, manufactured and installed by Daktronics (Nasdaq – DAKT) of Brookings, S.D. A total of eight new LED displays will be installed – four advertising displays, two lower concourse displays and two ribbon displays on the fascia of the seating bowl.
“It is a significant technological upgrade as our existing LED in the seating bowl are approaching 10 years of usage; that’ll mean greater clarity and resolution, and keep the venue state-of-the-art,” said Larry Rosen, Ravens Vice President of Broadcasting. “By transitioning some of our static signage to LED technology, we will have an opportunity to widen our content matrix, add additional out-of-town scores, in-game and fantasy stats, and other elements which our fans have asked for during our regular surveying.”
Of the four advertising displays, two will be located at each end zone flanking the main video display. Each display will feature 15HD pixel layouts and measure 18 feet high by 18 feet wide. These displays will offer flexible advertising options throughout the game, providing sponsors the ability to engage fans in whole new ways.
Surrounding the seating bowl will be two new ribbon displays featuring 20 millimeter line spacing. Both will measure 3.5 feet high with one measuring 666 feet long and the other one, on the opposite side of the field, measuring 631 feet long.
Fans walking through the lower concourse will see two new displays, each featuring 10 millimeter line spacing and measuring 9 feet high by 31 feet wide.
“The Gate A displays will provide ‘entry’ content for the 60 percent of our fans that use that Gateway into our stadium,” added Rosen. “During the event, it will keep our fans tuned into the action even while in the concession area as well as provide an opportunity to share discounts and other special elements.”
All of these displays will provide the opportunity to showcase sponsors throughout events and provide up-to-the-minute statistics, special announcements, out-of-town scores and other game information.
“We’re proud to extend our partnership with the Baltimore Ravens to provide them with additional LED video display equipment,” said Will Ellerbruch, Daktronics Sales Representative. “These displays will work together to further enhance the game-day experience for their fans and help keep M&T Bank Stadium one of the premier venues to watch professional football. We’re excited to see the displays turned on when the Ravens open the new season in defense of their title.”
Daktronics LED video and messaging display technology offers a long lifetime with minimal maintenance and low power consumption, providing value and excitement for years to come.
Daktronics is recognized as the world’s leading provider of full-color LED video displays. Daktronics began manufacturing large screen, full-color, LED video displays in 1997. Since then, thousands of large screen video displays have been sold and installed around the world. Since 2001, independent market research conducted by iSuppli Corp. lists Daktronics as the world’s leading provider of large screen LED video displays.
Daktronics has strong leadership positions in, and is the world’s largest supplier of, large screen video displays, electronic scoreboards, computer-programmable displays, digital billboards, and control systems. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales [at] daktronics.com, call (605) 692-0200 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128.