Pearl Media Projects 51,000 sq. ft. of Sports Illustrated Swimsuit Issue supermodels-in 3D-onto Caesar’s Palace Hotel and Casino in Las Vegas

Pearl Media Projects Sports Illustrated Swimsuit Issue Caesars Palace Hotel and CasinoIt’s all happening tonight night with a live stream of a massive 3D projection experience—one of the largest ever in the U.S.—featuring the famed Swimsuit Issue’s 7 continents and 17 wonders (the models!), projected poolside onto the Vegas hotel courtesy of Pearl Media, the U.S. leader in immersive 3D projection experiences, interactive storefronts and large format outdoor campaigns. This is one of many 3D projection experiences Pearl Media has executed this year for clients, including Tommy Hilfiger and LoopNet, and yet another example of how brands are using 3D projection experiences to engage with consumers both live and online to create large, lasting impressions.

The live stream begins on www.SI.com and www.SwimDaily.com on Wednesday, February 13 at 7:00 p.m. PT/10:00 p.m. ET. Tune in for the live stream of the 3D projection at 8:00 p.m. PT/11:00 p.m. ET.

WHO:               Sports Illustrated Swimsuit Issue, Lexus and Pearl Media

WHAT:             Live Stream of the Sports Illustrated Swimsuit Issue 3D Projection Experience

WHERE:           www.SI.com, www.SwimDaily.com and at Caesar’s Palace Hotel and Casino, Las Vegas

WHEN:             Wednesday, February 13 at 7:00 p.m. PT/10:00 p.m. ET. Tune in for the live stream of the 3D projection at 8:00 p.m. PT/11:00 p.m. ET.

SOCIAL MEDIA: Live-tweeting all courtesy of @si_swimsuit and @pearlmedia_us, on Instagram at

@si_swimsuit, and coverage of everything on SwimDaily.com.

If you’re interested in finding out more about the innovative 3D projection experience from Pearl Media, we can make President/CEO Josh Cohen available for interviews. We’ll also have video of the projection available on Thursday, if you can’t tune in to the live stream.

CONTACT:        Karlyn Nelson/Samuel Threadgill
323.933.3399
knelson [at] mprm.com / sthreadgill [at] mprm.com

About Pearl Media:

Pearl Media, the U.S. leader in immersive 3D projection experiences, interactive storefronts and large format outdoor campaigns, delivers lasting impressions for major brands. Enabling consumer engagement across multiple touch points, including traditional and social media, Pearl Media extends impact for brands across categories including automotive, airlines, spirits, fashion, consumer packaged goods, retail, gaming and entertainment. Headquartered in Fairfield, NJ, with offices in Los Angeles, Chicago and Miami, Pearl Media drives brand-to-consumer relationships through innovative media creations. For more information, visit www.pearlmediaus.com

Source: Pearl Media