Located in the world’s first Garden City in Hertfordshire, UK- Letchworth’s Broadway Cinema decided to embrace greener communications using a digital signage solution provided by multimedia company, Review Systems and run by Dynamax’s cloud- based digital signage software.
The cinema uses the displays located in its lobby to advertise ticket prices, upcoming movies and opening times intermixed with third- party adverts of local businesses, scheduled and played in digitalsignage.NET. The content is created by Review Systems that also manages its delivery to the screens. The company is using Dynamax’s applicationsince the beginning of 2012 to control its nation- wide advertising network that includes- besides cinema theaters- garden centres and motor dealerships across the UK.
Jonathan Brown, Managing Director at Review Systems said: “After using digitalsignage.NET for the last 12 months we have found it to be the right content management solution for us, easy to install and use. The ability to schedule and play High Definition content was a must for our applications and it delivers on all levels.”
digitalsignage.NET is also used to power digital signage displays in in the 80- year old, 7 screen Playhouse Cinema in Perth, Scotland.
Jonathan Brown added: ’’I think cinemas have a particular advantage when it comes to advertising. They attract a large number of people on a regular basis that many other local businesses want to reach (think solicitors, colleges, restaurants etc). So selling advertising space on their screens isn’t just a natural decision for them but also a much easier move to make.’’ And in this case, it’s all for a good cause.
The money generated through advertising as well as through the sale of cinema tickets is re-invested by the Letchworth Garden City Heritage Foundation, Broadway Cinema’s owner, into the Garden City community and landscape.
Howard Smith, Founding Director of Dynamax said: ‘‘It’s good to see digital signage used for a noble purpose. The Letchworth Foundation is the second charity in our portfolio of users that utilises the technology to generate money for their cause. This only comes to prove the versatility of digital signage in general, and of digitalsignage.NET in particular which can support single screen deployments as well as nation- wide advertising networks like Review Systems’.’’ The other charity using digitalsignage.NET for its businesses is British animal welfare organisation Blue Cross.
The two companies announce more news for the near future as Dynamax is preparing to release the latest version of digitalsignage.NET as part of its on-going development and improvement program.
Digital information displays in Letchworth Broadway Cinema powered by digitalsignage.NET and managed by Review Systems
Screen in the Perth Playhouse Cinema run by digitalsignage.net. Content created by Review Systems
About Dynamax Technologies
Dynamax Technologies are one of the longest standing digital signage providers in the world, producing digital signage software ranging from entry- level solutions through to enterprise strength applications that are used to inform and entertain over 30 million consumers every week, all around the globe.
digitalsignage.NET, its cloud-based application recently enriched with HTML5 support- is an affordable content management system that, while simple-to-use, presents many of the features of POVng, Dynamax’s flagship Enterprise product operated by media owners and Fortune Global 500 corporations.
About Review Systems
Based in Blackpool, United Kingdom Review Systems Limited is a multimedia company focused entirely on providing affordable innovative in-store marketing solutions and information systems to a diverse range of organisations throughout the country.
With highly experienced staff who has worked in the digital signage industry for more than 10 years across an array of vertical sectors, Review Systems is committed to providing complete digital signage solutions that generate business and create product and brand awareness for its clients.
To find out more about the company, please visit www.reviewsystems.co.uk.
Filed Under: News