Christie’s new Book of Shapes showcases innovative digital display projects around the globe

| February 7, 2013

Christie digital display London Stock Exchange AtriumAvailable As An App, Digital Book Or Hard Copy, The Book Of Shapes Features Christie’s Award-Winning MicroTiles Display Technology

Christie® has published and released The Book of Shapes – a “coffee table” style book showcasing projects around the globe that are redefining the use of display technology in everything from retail stores to museums and corporate spaces.

A free download as an interactive iPad app, PDF, or hard copy, the book explores how Christie® MicroTiles® — groundbreaking, modular video building blocks — have allowed architects and designers to introduce inventive, irregular shapes into projects where video, motion graphics and interactive content are applied.

The release of “The Book of Shapes: International Design Inspirations Featuring Christie MicroTiles” coincided with Christie’s largest ever presence at the Integrated Systems Europe trade show in Amsterdam Jan. 29-31, and comes on the third anniversary of the market release of Christie MicroTiles.

The Book of Shapes app features MicroTiles installations from around the world since the product’s launch – with visuals, embedded video and detailed narratives on how the display technology is being used, and the results achieved. The app also includes location maps, reference materials and an integrated version of MicroTiles Designer™ 2.0, a Web-based tool that allows designers and architects to visually plan and specify MicroTiles-driven projects.

iPad users can locate and download The Book of Shapes app free from Apple’s App Store. A non-interactive PDF is also available free of charge, allowing all the showcases and supporting material to be readily viewed on other tablet devices and conventional PCs and laptops.

Designed To Inform and Inspire

Christie Book of Shapes“The Book of Shapes is designed to inform and inspire people charged with integrating display technology into projects, and help them think about how having a digital canvas can energize and transform a space, or solve a business challenge, in interesting new ways,” explained Kathryn Cress, vice president, global & corporate marketing, Christie.

“We’ve been amazed how architects, retail designers, pro AV and interactive experts have all taken advantage of the opportunity to introduce shapes into design concepts,” added Cress. “They’ve gone so far beyond a display world that was defined forever by rectangles, and the remarkable thing is we’ve likely had just a taste of what’s possible.”

The Book of Shapes celebrates projects across several continents, and is sorted by vertical categories: Retail Environments, Museums & Entertainment, Broadcast Television, Events & Shows, Higher Education and Corporate Spaces.

Among the featured projects is a virtual mountain range at the History Colorado Center in Denver, massive sweeps of MicroTiles in corporate spaces like Deutsche Bank’s Asia-Pacific headquarters in Hong Kong and the Telstra experience centre in Melbourne, Australia. Portable and easily configured, MicroTiles have also been used extensively at temporary exhibits such as global expos, trade shows and fashion events.

Exploring Possibilities

The Book of Shapes explores possibilities – projects where MicroTiles have been “disappeared” into walls, built into furniture, and radically transformed retail and lobby environments. The technology has prompted a re-think on the approach to visual messaging and marketing in public or shared spaces.

One of the most ambitious projects featured in The Book of Shapes involves the London Stock Exchange’s main office in Paternoster Square, where several multimedia canvases totaling 508 MicroTiles envelop the space. The project powerfully reflects the kinetic energy of the financial markets, and is used as a compelling visual backdrop for ceremonies welcoming newly listed companies.

That project is also explored in detail in a different, dedicated digital publication, “The Blue Book: How MicroTiles Helped Make an Impact at the London Stock Exchange.” A free copy can be downloaded inside the Book of Shapes app or from Christie by visiting this web page: http://www.microtiles.co.uk/moreinformation.php?tab=bluebook

The launch of Christie MicroTiles three years ago represented a revolution in display technology. Some 30,000 units are now in use globally, and new projects are steadily switching on.  One of the most prestigious installations has been at the London Stock Exchange (LSE) in the City’s Square Mile. This is the largest installation of Christie MicroTiles in EMEA to date – with 508 being installed in the LSE’s large Atrium in Paternoster Square.

Flexible, Modular Display Technology 

With their modular design, Christie MicroTiles can be arranged into virtually any shape or scale of display wall. The lightweight and compact rear projection modules measure 16 inches across by 12 inches tall, by 10 inches deep and fit perfectly in retail settings, corporate offices, museums, airports, broadcast sets, indoor sports stadiums, control rooms and numerous other applications.

Christie MicroTiles automatically self-calibrate for colour and brightness and have built-in sensors that monitor each LED’s performance. Each tile detects its neighbour and adjusts its image to optimize the overall display. With tiny seams between tiles, Christie MicroTiles produce a virtually seamless canvas with an unlimited number of super-fine pixels. With robust screens that are cool to the touch and high resolution images that are crisp and clear even close up, Christie MicroTiles are perfect for interactive displays.

About Christie®

Christie Digital Systems Canada Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio Inc., Japan (JP:6925). Consistently setting the standards by being the first to market some of the world’s most advanced projectors and complete system displays, Christie is recognised as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centres to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.  Visit www.christieemea.com

For more information, contact:
Nicky Rowland
PR Agent UK, Middle East and Africa
+44 (0)777 834 9709
rowland.nicky [at] gmail.com

Christie
Alexis Lipoff
EMEA PR & Communications Manager
+ 44 1189 778000
alexis.lipoff [at] christiedigital.com

Source: Christie

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