Amscreen, Europe’s largest digital media owner, has today announced the rollout of their screens in Switzerland. Following installations in Poland and Germany in recent months, the leading digital signage provider has now successfully expanded into the Swiss market with the installation of screens in 59 BP sites across the country.
The arrival of the Amscreen network in Switzerland will see its reach increase to over 50 million adults every fortnight, with roll out also set to take place in neighbouring Austria later this year.
Amscreen’s made to measure offering provides a new level of transparency and insight for the Swiss market thanks to their unique access to EPOS transaction data by site as well as the ability to sell space both by location and by time of day and week.
The network across all sites utilises Amscreen’s unique ‘plug and play’ technology, which allows screen content to be updated remotely and in real time without the need for any extra cabling or IT infrastructure on site.
Amscreen will be working together with Swiss media partner The Goldbach Group who will be selling space on the network.
Alexander Duphorn, CEO Goldbach Media Switzerland “We are very pleased to be partnering with Amscreen on Switzerland’s first forecourt digital screen network. Both Amscreen and Goldbach Media pride ourselves on being pioneers in these areas. For almost ten years, Goldbach Media has developed and shaped the Swiss DOOH sector – this partnership means we’re combining our own experience with Amscreen’s unrivalled expertise and technological know-how offering our clients unique insight and experience that will help deliver more effective campaigns across this national digital screen network.
Amscreen CEO Simon Sugar said “During the course of the past five years, we have proven that we deliver a both simple and effective advertising solution, and it gives me great pleasure to see this expand into yet another country. With the Swiss rollout complete, we are further increasing our network reach and look forward to expanding further in the near future.”
Amscreen is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from 3,500 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Coca Cola, Ford, Sky, Visa and BT.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
Amscreen recently expanded into Europe following a deal with BP Europe SE that will see digital signage screens installed in forecourts across the continent in Germany, Poland, Luxembourg, Switzerland and Austria.
The live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.eu/en/live-network-map to view the live mapping link for further information.
For more information on Amscreen, visit www.amscreen.co.uk
For further information, please contact: Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at] frankpr.it
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