NSPCC and Amscreen drive awareness of new campaign to protect children

NSPCC_Amscreen campaign to protect childrenAmscreen is working together with leading children’s charity the NSPCC to help them reach local communities through Amscreen’s convenience and healthcare networks. The month-long activity, which kicks off this week, sees the charity promote their ‘Don’t wait until you’re certain’ campaign which aims to protect children from abuse across the UK. The content will be screened across Amscreen’s convenience and healthcare networks, featuring at over 1,200 sites nationwide and delivering the campaign message to a range of core audiences including parents as well as all individuals in the heart of their local communities throughout the day.

John Cameron, head of the NSPCC’s helpline said: “We’re delighted to have Amscreen’s support and for their donation of media space for our campaign. Screening content on their convenience and healthcare networks enables us to communicate with the right audience and raise further awareness of the campaign – having the backing of Europe’s largest digital screen media company will make a real difference in protecting children who are being abused across the UK.”

Simon Sugar, CEO Amscreen stated: “We’re proud to be able to provide the charity an effective channel that can access their core audiences so neatly both on a national and local level. Our screen network talks to individuals on a one to basis at key points of their journey when they have time to consider as well as act on this important message that is being relayed.”

About Amscreen:

Amscreen is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from 3,500 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Coca Cola, Ford, Sky, Visa and BT.

As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.

Amscreen recently expanded into Europe following a deal with BP Europe SE that will see digital signage screens installed in forecourts across the continent in Germany, Poland, Luxembourg, Switzerland and Austria.

The live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.eu/en/live-network-mapto view the live mapping link for further information.

For more information on Amscreen, visit www.amscreen.co.uk

For further information, please contact:
Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at] frankpr.it

Source: Amscreen