Integrated Solution Delivers Both Audio and Visual Marketing Messages, Creating an Immersive Brand Experience
Wireless Ronin Technologies, Inc, a digital marketing technologies company, has partnered with Custom Channels, a leading business music service provider, to offer a new customized digital music solution to companies that integrates with its market-leading RoninCast® software platform.
The digital music solution creates customizable playlists that integrate various aspects of a company’s brand, creating a unique and unified experience across multiple locations. The solution is fully optimized for the commercial environment, with streaming, high-quality digital sound delivered at a consistent volume from song to song, with custom “between the songs” branding and messaging.
The service will be managed by Wireless Ronin’s RoninCast® software platform and offered as an enhancement to its dynamic solutions. Pairing digital marketing Custom Channel’s music services with Wireless Ronin’s RoninCast software creates a unique and contextually relevant customer experience. Custom Channel’s unique offering allows marketers to engage patrons by delivering relevant music feeds to each location, tuned to its specific theme, demographics, traffic volume and ambiance objectives. Marketers can also continue to engage the patron off-site with a fully branded online player for their website.
Wireless Ronin worked closely with Custom Channels to develop 30 unique music channels for a broad range of companies and atmospheres. They include a variety of popular music genres, from classical and blues to jazz and modern rock. The marketer can also blend a mix of channels to create a truly custom channel of its own. As with RoninCast’s visual capabilities, the integrated solution offers audio day-part capabilities to automatically select playlists that set the appropriate mood for the time of day — having relaxing music in the morning with more energetic music in the afternoon.
“Companies are discovering that playing music not only creates a unique ambiance, but provides opportunities for subtle branding messages that drive customer loyalty,” said Scott Koller, Wireless Ronin’s president and CEO. “Integrating Custom Channels’ music service with our RoninCast platform allows companies to share either the same or demographically relevant visual and audio content across multiple locations, and thereby ensuring a consistent guest experience across the concept. Custom Channels’ has experience working with great brands like Whole Foods Market, Life is Good, Floyd’s Barbershops and many others, so we’re pleased to offer Wireless Ronin customers the quality and proven capabilities of their service.”
David Rahn, president and co-founder of Custom Channels, commented: “As a forward-thinking company, Wireless Ronin represents an ideal partner for Custom Channels. Together, we can now deliver a turn-key, integrated solution that creates an immersive and captivating atmosphere with both visual and audio elements. This maximizes the value of a company’s brand in a highly unique, efficient and cost effective way.”
About Custom Channels
Custom Channels is a new kind of digital music service designed for music conscious brands. Custom Channels goes beyond background music to create custom in-store and online media channels for businesses of all types and sizes, from web-only businesses and single restaurants, to major chains. The company combines decades of professional broadcast programming, marketing and audience development experience with the latest real-time digital delivery technologies. For more information, visit www.customchannels.net.
About Wireless Ronin Technologies, Inc.
Wireless Ronin Technologies, Inc. (WRT) (NASDAQ: RNIN) (www.wirelessronin.com) is a marketing technologies company with leading expertise in current and emerging digital media solutions, including signage, interactive kiosks, mobile, social media and web, that enable clients to transform how they engage with their customers. WRT provides marketing technology solutions and services to clients, helping increase revenue and improve operating efficiencies to execute marketing initiatives. Since launching RoninCast® digital signage software in 2003, WRT has led the digital signage industry by bringing leading edge technology, services and support to its clients. WRT offers an array of services to support its clients’ marketing technology needs including consulting, creative development, project management, installation, training, and support and hosting. The company’s common stock trades on the NASDAQ Capital Market under the symbol “RNIN.” Follow us on Twitter and Pinterest and like us on Facebook under Wireless Ronin.
Source: Wireless Ronin