While most tech sectors have been slammed in the turbulent economy, the U.S. digital signage market is poised for growth this year, according to a report from research firm ABI Research.Total revenue from the market is expected to increase by 33 percent this year and includes hardware, software, installation and maintenance, said Zippy Aima, digital media analyst at ABI Research. Aima said 2008 revenue ranged up to $700 million.
One reason behind the increase is customer disenchantment with traditional advertising, which is static and too broad in appeal, Aima said.
“Digital signage has emerged as a way to deliver highly customized and targeted messaging in a variety of locations,” Aima said. “In a fast-changing world, digital signs’ ability to be updated in realtime is a real benefit.”
Resellers are echoing the findings, and said they are seeing an uptick as well.
“We’ve had a lot of requests and RFPs for both internal and external signage,” said Burt Jepson, director of national accounts at Broadcast International, a Salt Lake City-based reseller. “It’s a very viable industry, especially as people begin to think outside the box.” Read more at CRN.com