Citi Performing Arts Center is one of the nation’s foremost nonprofit performing arts institutions. As guardian of historic venues — the Wang, Shubert, and Emerson Colonial theatres — Citi Performing Arts Center is the heart of Boston’s Theater District.
To broadcast information about the performances on their stages and add vibrancy to the area, the Citi Center has invested in state of the art digital assets. These include 13 interactive displays throughout their campus including 2 digital marquees, 10 indoor digital displays and 1 outdoor display.
Originally, the Center’s staff had to log into 5 different signage systems to manage daily content changes. These systems varied in support for web-based access and file types, making the process very time consuming.
As programming expanded and new venues were added, Citi Performing Arts Center staff knew it needed a more comprehensive system, exhaustively researching and evaluating available marketplace software systems. Ultimately, Aerva outperformed based on many criteria and was selected as the best integrated solution for all the screens.
“Aerva can drive any type of screen, in any orientation, and has innovative interactive applications that others in the marketplace do not,” according to Travis Farrenkopf, Senior Manager of Design & Emerging Technology.
“We are excited about the addition of our new digital signage network across the Citi Performing Arts Center campus,” said Josiah Spaulding, President and CEO. “The new displays at our theatres give us the ability to enhance the patron experience and enhance onsite branding presence. The ability to showcase dynamic content such as social media feeds, news, weather, wayfinding, and videos has also increased the potential of ancillary revenue streams.”
“Citi Performing Arts Center is a stalwart in the Boston theatre and entertainment market. We are pleased that this renowned institution has selected Aerva to help manage its screens, while also adding social media and mobile content so patrons can interact,” remarked Sanjay Manandhar, CEO of Aerva.
Aerva is a technology company that enables real-time interactivity between mobile, social media applications and digital display networks (outdoor, place-based or enterprise).
Aerva platforms offer a suite of software and services for creating, managing, delivering compelling content and experiences across digital media channels. Aerva is a private company headquartered in Cambridge, Massachusetts, USA.