Clear Channel, the outstanding out-of-home media partner, has partnered with Edinburgh City Council to bring state-of the-art digital screens to two prominent locations on Edinburgh’s premier shopping street.
The ‘ED6’ screens are situated at either end of Princes Street, directly outside the city’s most popular retailers, including Jenners department store. Princes Street attracts a footfall in excess of 1 million in peak months.
The HD super-bright, daylight visible screens deliver outstanding visuals and can also offer location and time-specific messages, meaning both Edinburgh Council and advertisers can tailor their communication to their audiences, whether they are on their way out on a Friday evening, shopping on a Saturday afternoon or commuting on a Monday morning.
The networked screens offer unparalleled flexibility when it comes to campaign start and end dates and overall duration and can provide reactive messaging as well as emergency messaging from the Council if required. The screens can also interact with mobile devices; offering new and innovative ways to engage with Princes Street’s affluent audience – both Edinburgh residents and visitors.
Matthew Dearden, Chief Executive of Clear Channel UK said, “Clear Channel is delighted to have partnered so closely with Edinburgh Council to bring our ED6 screens to Princes Street. These screens are a fantastic addition to such a prestigious location and we are delighted to be enabling both the Council and advertisers to find new ways to creatively engage with their audiences.”
Andrew Burns, Council Leader, Edinburgh City Council said: “Businesses will benefit as tomorrow’s sale can be promoted today, and messages can be adjusted to reflect new promotions. This will also provide a great tool for the Council to put out messages about our services as well as public information such as weather warnings. Over the next few years, this technology will transform on-street advertising and communication providing relevant, updated information to residents and visitors as well as transport users and businesses.”
About Clear Channel UK
Clear Channel UK enables brands to meet and engage with people when they’re out and about. Our expertise, gained over 40 years, means we understand how to showcase powerful and effective campaigns through our investment in the highest quality sites, new technologies and the latest planning tools. Our partnerships with advertisers, agencies, local authorities, major multiples, shopping malls and major landlords have created a national network of 60,000 sites that reaches people in the public social space, drives footfall and generates word of mouth.
Source: Clear Channel UK