NEOCAST® Digital Signage Platform to Serve as Foundation for Comprehensive Digital Signage Solution Offering for European Marketplace
Real Digital Media, provider of the enterprise class NEOCAST® digital signage platform, today announced that London-based Integrated Signage Solutions, Ltd. (ISS), has agreed to represent NEOCAST® products throughout Europe. The agreement signals the formal entry of NEOCAST® into the European marketplace and grants ISS exclusive rights to market, license and support the NEOCAST® platform.
Real Digital Media will be working closely with ISS to develop a solution-based approach to differentiate the offering in the European marketplace. ISS has a fully trained staff offering consultative and network operations services to customers, augmenting the content and ad sales services already in operation.
Ken Goldberg, CEO of Real Digital Media states, “We have been considering an entry into Europe for years, and feel that in ISS we have found the partner best positioned to make NEOCAST® a very serious contender in that strategic market. Given the hands-on experience of the ISS team with so many software offerings, we were energized by how quickly they embraced NEOCAST®. We expect that their customers and prospects will have the same reaction.”
David Da Costa, CEO of ISS’ Wonderworks subsidiary, added, “With ISS bringing Walkway Media and Wonderworks 3D under a single ownership structure, all we required to bring a true end-to-end solution offering to the market was a reliable and scalable technical platform. Adding NEOCAST® as the technical core of our solution not only answers that challenge, but lets us build our offering with the confidence you get by partnering with an established and respected provider to the industry.”
Integrated Signage Solutions has launched the partnership by installing the NEOCAST® platform in new sites of its fast-growing Walkway Media mall network in the United Kingdom. Existing Walkway sites will begin to transition starting in 2013. Da Costa adds that, “Customers will appreciate that we don’t just promote NEOCAST®, but run our own network on it. There is a certain perspective and credibility one gains by having the luxury of using what you sell.”
About Real Digital Media
Real Digital Media is the provider of NEOCAST®, an enterprise class digital signage platform for managing the efficient distribution of place-based targeted messages and branded experiences across networked displays. Designed intelligently to scale with the growing demands of the digital-out-of-home (DOOH) industry, NEOCAST® is a standards-based platform that offers certainty to marketing and advertising professionals seeking a viable long-term solution to meet the current and future demands of their digital signage deployments.
NEOCAST® has been used to establish point-of-decision marketing, promotions and corporate communication networks across the retail, healthcare and hospitality sectors.
For more information, please visit http://www.realdigitalmedia.com.
About Integrated Signage Solutions
Integrated Signage Solutions, Ltd. (ISS) is the holding company for Wonderworks 3D Media and Walkway Media. Operating from UK offices in London and Chelmsford, the company offers end-to-end solutions to digital out-of-home networks, including technology, content development and management, network operations and local/regional advertising sales. The company’s Walkway Media network spans more than 30 shopping centres and malls in the UK, and is expanding rapidly.
Source: Real Digital Media