John Lewis reaches consumers with digital Outdoor campaign for the Nook

John Lewis is one of the launch advertisers on the new large format portrait MVision screens with a campaign on digital Outdoor in malls to promote the new eReader from Nook. The two-week campaign in malls from 26 November was planned and booked with JCDecaux through Manning Gottlieb OMD and Posterscope.

John Lewis’ campaign will deploy two of the new MVision screens in Bluewater and digital 6-sheets in premium malls nationwide, reaching consumers with full-motion creative in malls with John Lewis stores.

Mark Beasley, Marketing Manager at John Lewis said, “Using digital Outdoor we can more effectively communicate the glowlight technology that is a significant differential of the product, and occupying these sites in malls where John Lewis has stores ensures that John Lewis is a destination for Christmas gifting.  Digital sites perfectly complement our campaign for this new eReader, offering creative flexibility and delivering additional impact on the new MVision screens.”

The first three MVisions in a planned national network have been installed in Bluewater and the Bullring in Birmingham.

For further information please contact
Janet Guest, PR Manager, JCDecaux
0207 298 8023/ 0776 970 1268
janet.guest [at] jcdecaux.co.uk

Source: JCDecaux