JCDecaux launches M-Vision – enabling brands to ‘own’ the atrium in premium malls

| November 28, 2012

JCDecaux, the UK’s leading Outdoor advertising company and No. 1 in malls is launching a network of large-format full-motion digital screens called M-Vision in premium malls nationwide. John Lewis, Three and DKNY are among the first advertisers to deploy the new screens from 26 November.

This new digital format M-Vision will be positioned in atrium areas in proximity to anchor stores in premium malls – giving brands unprecedented access to audiences on this full-motion, large-scale digital canvas.

JCDecaux has installed two M-Vision screens in Bluewater (Greenhithe) and 1 MVision in Bullring (Birmingham).

M-Vision will be extended to Lakeside (Thurrock), Harlequin (Watford) and Victoria Centre (Nottingham), followed by Trinity Leeds malls in 2013, offering brands large-format impact with the scaled-up glossy magazine display of a digital 6-sheet.

Spencer Berwin, Managing Director – Sales at JCDecaux said, “This investment into digital outdoor will give our customers even better access to the aspirational and image-conscious audience delivered by our premium malls. From fashion and beauty to telecoms brands, digital offers enormous flexibility with the ability to run time-sensitive and multiple messaging, reaching millions of shoppers in our malls.

M-Vision will add massive impact and cut-through and has been designed to make it easy for brands to transfer their D6 copy to this huge, new, portrait digital canvas. Digital has already played a key part in the transformation of our rail business, with the roll-out of D6s and Transvision nationwide. As the market leader with 12 out of the top 20 malls, we believe that digital Outdoor will play an increasingly important role for brands in this key part of our business.”

The full-motion M-Vision screens have a 6mm pitch, the same high-quality as the successful Transvision screen network.

About JCDecaux

JCDecaux is the UK’s leading Outdoor advertising company and no.1 in malls, representing 12 out of the top 20 shopping malls in the UK and with 72 premium malls in our portfolio. JCDecaux recently won the advertising contract for Trinity Leeds, putting Leeds in the top 5 retail destinations in the UK.

Source: JCDecaux

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