INRIX and Amscreen keep Europe moving

The UK’s largest Digital Media owner Amscreen has today announced a deal with INRIX – the leading provider of traffic information, directions and driver services. The deal will see INRIX take over as the provider of traffic information across the entire Amscreen network.

INRIX is well suited partner for Amscreen as they provide data across a wide range of regions, including Europe, Australia, the Middle East and Africa. With the Amscreen network constantly expanding, including recent installations across Europe and Australia, INRIX’s technology, combined with accuracy and flexibility that is second to none, is the perfect provider to facilitate the media owner’s global expansion.

Nick Simmons, General Manager of INRIX media said, “INRIX is dedicated to providing accurate and flexible traffic information. Partnering with Amscreen, whose extensive network reaches millions weekly, enables us to help keep people moving across the UK and beyond”.

Amscreen CEO Simon Sugar said “With our network constantly expanding across the globe, it is great to have a partner on board who can provide traffic information for all of the regions we service. The combination of INRIX’s 100 per cent localised information and our bespoke flexible technology will enable road users to get up to date traffic information and keep moving on their journey.”

For further information, please contact Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at] frankpr.it

About Amscreen:

Amscreen is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from 3,500 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Coca Cola, Ford, Sky, Visa and BT.

As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.

Amscreen recently expanded into Europe following a deal with BP Europe SE that will see digital signage screens installed in forecourts across the continent in Germany, Poland, Luxembourg, Switzerland and Austria.

The live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/screen-media/mapping_tool.html to view the live mapping link for further information.

For more information on Amscreen, visit www.amscreen.co.uk

Source: Amscreen