Samsung takes over Cromwell Road in Christmas campaign on new digital gateway

Samsung’s range of mobile products brought together in one media space for first time

Samsung Electronics UK is set to take over JCDecaux‘s new Cromwell Road Digital Gateway in the run up to Christmas with an outdoor campaign created by Cheil UK. The campaign, which has been planned and booked through Cheil UK in conjunction with Rapport, is set to use the digital outdoor space to showcase Samsung’s range of mobile products in this famous London road in the approach to Christmas.

This is the first time Samsung has brought together its entire range of mobile products in one media space, and will be used to promote the GS III, Note 10.1, Note 2 and the S Camera products during a two-week period running from 26th November.

Using digital outdoor marketing to its full potential, Samsung will provide commuters with updated creatives each day across the nine digital screens that comprise the Cromwell Road Digital Gateway. Samsung will also run daily product-specific messaging for the first eight days and targeted multi-product messages for the second half of the campaign.

Andrew Wynd, Head of Media, Samsung Electronics UK and Ireland, said, “As a company with an ethos of innovation and leadership, it is important that our media space is as future-facing as our products. This newly digitised opportunity in London’s Cromwell Road will provide the ideal showcase for our core products, delivering high visibility and huge impact at this key time of year.”

Matt Pye, Managing Director at Cheil UK, said, “Samsung’s strategy is to highlight the core benefits of the key products to audiences, bringing them to life in a contextual way. More than simply adding a bit of tinsel, Cheil’s creative will use the digital space on the fabulous Cromwell Road to showcase Samsung’s extensive range through relevant seasonal scenarios and narratives, engaging our audiences in the pre-Christmas period.”

Samsung’s creative will dominate this key gateway to London across all 300m² of digital outdoor space in Europe’s busiest road, reaching an affluent, upmarket audience of 2.3 million, travelling between central London and West London, including Heathrow Airport.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. creates more possibilities for more people, in more countries, than any other technology company. Samsung has become the global leader in consumer electronics and their components by bringing relentless innovation to a product portfolio that includes televisions, smartphones, personal computers, printers, cameras, refrigerators and memory chips. To discover more, please visit www.samsung.com

Media Contact:
SAMSUNG UK Press Office
The Red Consultancy
Tel: +44 (0) 207 025 6620
Email: samsungteam [at] redconsultancy.com

Rachel Cameron
Samsung UK
Tel: +44 (0)7788978347
Email: alix.vonk [at] partner.samsung.com

Janet Guest
JCDecaux
Tel: +44 (0)776 970 1268
Email: janet.guest [at] jcdecaux.co.uk

Source: JCDecaux