Prime retail space is in high demand in this shoppers paradise, and it is no surprise to find that digital signage for the retail sector is playing a bigger and bigger role in the design of new stores. Due to high retail rents at popular locations, retailers are keen to maximize visibility and traffic at these sites, so efficient and compelling digital signage is critical.
The new wing at Plaza Singapura, a premier shopping mall located on Singapore’s world-famous Orchard Road, opens to the public in November 2012. The expansion houses a further 150 stores, focusing on everything from high end fashion to accessories and home furnishings. Signbox Microsystems have deployed an OPS digital signage enabled large format 55” digital display at the entrance to the new JRunway store which is at the highest foot traffic entrance of the new wing. The screen displays a range of content to entice and attract customers and uses the Signbox signFB module to display a live, real time feed off JRunways popular Facebook page.
JRunway forms a partnership with the 77th Street group of companies in Singapore, lead by the popular Elim Chew, with a further 12 stores throughout the island nation. Kevin Chui, Director of Operations for the retail group said “Signbox was the obvious choice for us when assessing digital signage vendors. Their experience is second to none and their product is very professional, but also the ability to deploy their OPS systems makes installation so easy, really bringing costs down.”
By using OPS technology, a system developed and designed by Intel that allows slot based media player’s to be loaded directly into a screen, retailers can dramatically simplify the IT architecture required to deploy digital signage. Signbox Microsystems have been at the leading edge of this development, having provided digital signage customers from Melbourne to Singapore to the Middle East with the new technology.
“Any hassle associated with wiring or ‘retrofitting’ a system has simply disappeared” said Christian Pascual, Senior Technical Support Executive at Signbox.
“We are delighted to be involved with such a prominent retailer who is always at the cutting edge of fashion and design. We’re confident that the OPS digital signage system we just deployed for them will be in keeping with that state-of-the-art image” said Stuart Lakin, Director, Business Development at Signbox.
JRunway is located at the main entrance to the new Plaza Singapura wing on Orchard Road. This deployment will add to Signbox’s presence in the mall, which sees well over 1 million visitors a year, with a large number of screens already in use at other stores in this premier location.
About Signbox Microsystems Pte Ltd
Signbox Microsystems is an Asian leader in digital signage solutions. By bringing together cutting-edge software and commercial-grade hardware, Signbox unleashes the digital signage opportunities open to corporations and organisations. With Signbox, customers can deploy and manage digital signage networks from the server through to the player –regardless of the number of signage locations or distances between each– enabling them to communicate and interact with a target audience in real time. Signbox partners with top technology companies such as Intel and IBM and has a long list of blue-chip reference customers. The company was founded in 2003 and is headquartered in Singapore.
Source: Signbox Microsystems