Signbox Microsystems, a leading Asian digital signage solution provider, has provided useful tips for businesses on how to use a digital signage strategy to effectively communicate with their employees.
According to the digital signage solutions provider, digital signage is not only a great way to market products/services to potential customers, but it’s also a highly effective tool for internal communication and employee engagement.
“Whether you’re a small business or part of an international organisation, digital signage can make a significant difference to how you communicate internally, and can have a very positive impact on employee engagement,” said Stuart Lakin, Director, Business Development at Signbox.
Signbox Microsystems has provided the following tips for businesses wanting to use digital signage for internal communication:
1. Use digital signage in your building lobbies, elevators and other areas with high dwell times. These signs can display a variety of content, including welcome messages, weather updates, the latest news and even videos about the company’s story and mission. Not only do they create a good first impression for visitors and customers, but they also help improve employee engagement
2. Replace the noticeboard in your employee break room with a digital display. Most office noticeboards contain irrelevant content that is poorly presented and laid out, causing it to simply become another form of visual clutter. But a digital display will enable you to present engaging and up-to-date content to your staff. For example, digital signage software allows you to easily create slideshows with photos from your latest team-building activity, an invitation to the Christmas party and a reminder about next week’s staff meeting.
3. Use consistent messaging while localising content. Is your business part of a national or global organisation? Digital signage will allow consistent messaging between different locations. If you are implementing digital signage in multiple offices, you can also target content (for example, the weather forecast or country-specific sales figures) specifically to each location and audience.
“Digital signage no longer simply fits into the PR & Marketing department and should be considered in HR strategies of any forward-thinking organisation,” said Stuart Lakin.
About Signbox Microsystems Pte Ltd
Signbox Microsystems is a world leader in digital signage solutions, bringing together revolutionary software to enhance the signage opportunities open to corporations and organisations. By giving customers the power to deploy and manage their digital signage network from the server through to the player, and regardless of the number of signage locations or distances between each, Signbox allows customers to communicate to a target audience in real time. Signbox partners with top technology companies such as Intel and IBM and has a long list of blue-chip reference customers. The company was founded in 2003 and is headquartered in Singapore.
Source: Signbox Microsystems