Digital advertising spend in GCC to reach USD 580 million by 2015, propelling aggressive expansion drive by AIMS in key regional markets
Advanced Interactive Media Solutions (AIMS), the GCC market leader in digital signage solutions, has revealed that it will further expand its operations in Qatar by opening a subsidiary named Superior Business Solutions. AIMS has been aggressively strengthening its position across key GCC markets, taking advantage of lucrative business prospects in the region’s digital advertising landscape, which is projected to achieve a compound annual growth rate (CAGR) of 35 per cent over the next 3 years and reach a value of USD 580 million by 2015.
Driven by the success of projects installed for high-profile clients such as RasGas Company Limited, the second-biggest LNG producer in the world, and with Qatar Sidra Hospital project lined up, AIMS points out that demand for its specialized digital signage solutions has picked up in Qatar. The company further revealed that rapid adoption of digital and mobile technologies in Qatar has contributed immensely to the rise of digital as an increasingly popular advertising medium in the country.
“Digital advertising spend in Qatar expanded by 16 per cent to reach USD 467 million in 2010 and continues to maintain a positive growth trajectory, creating lucrative long-term growth prospects for our core business offerings. The same trend is manifested across the region wherein digital advertising is expected to account for up to 10 per cent of the total advertising spend by 2015. AIMS has therefore stepped up its market expansion drive in Qatar and other key regional markets as part of the company’s growth plans in the GCC. Using SCALA’s cutting-edge content management platform, we have launched customized campaigns that have surpassed client expectations, particularly in terms of ROI. We will build on these successful projects to create greater awareness about the business value of digital signage solutions and ultimately sustain our expansion drive in Qatar and across the region,” said Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, UAE.
AIMS integrates the power of SCALA content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction.
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Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, wifi) with a state-of-the-art audience measurement solutions.
AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.
AIMS is a part of a group of media companies that also include SSS (Specialized Software Services) that has offices in Dubai, Abu Dhabi and partners across the GCC. AIMS & SSS offer superior interactive marketing solutions for managing the implementation of Digital Signage, with a cross-industry platform that is exponentially growing, especially in retail industries, to help local and international retailers deliver their message to their most desirable audience.