The Coke dance vending machine has Xbox Kinect technology (sensors and webcams) built in which recognises human interaction. The better they dance, the more bottles of Coke they are rewarded with.
What we like the most about this is the innovative use of technology to bring fun (and product) to people in an engaging way. And putting Kinect in a vending machine is smart because you are interacting with the brand, having a good time and getting something free for it at the end.
Filed Under: News