AIMS completes upgrade of interactive way-finding kiosks at The Dubai Mall to iMap 2.0

Touch screen interactive kiosks provide mall visitors with quick and simple way of searching for desired destination

Advanced Interactive Media Solutions (AIMS), the GCC market leader in digital signage solutions, recently finished the installation of iMap 2; the latest version of the interactive way-finding and mapping system, in The Dubai Mall. With the installation, AIMS has completed the upgrade from iMap 1, which the company had previously installed in more than 100 kiosks within the mall.

The self-service, touch screen interactive kiosks provide visitors with a quick and simple way of searching for a desired destination within the mall with least interaction with staff members. The kiosk enables The Dubai Mall visitors to search for brands and shop names by alphabetical order or by category.

The upgraded iMap 2 has an interface that can be configured to show a specific starting location and also allows the user to search for a selected destination while showing an animated path to it. Through the use of the Location Management System (LMS), the server-side module of iMap 2 facilitates the configuration of floors, the creation of a network of user-accessible paths, addition of shops, points of interest, escalators/ elevators and the viewing of detailed way-finding reports.

Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, UAE, said: “While the kiosks with iMap 1 itself proved to be quite beneficial to mall visitors and management, we are certain that the upgrade to iMap 2 will set a new benchmark in way-finding and delivery of technology-enabled services aimed at maximising the convenience of shoppers. Moreover, the comprehensive reporting facilities made possible through the installation of iMap 2 enables the mall management to extract valuable information regarding the behaviour of users, most-used features and most-visited shops or destinations.”

Nasser Rafi, Chief Executive Officer of Emaar Malls Group, said: “Hosting more than 54 million visitors last year, and recording robust visitor arrivals throughout the current year, The Dubai Mall has established its credentials as one of the most-visited shopping and leisure destinations in the world. A highly advanced, yet easy-to-use interactive kiosk further enhances the convenience of our visitors, who can choose from a wide portfolio of over 1,200 retail stores and 160 F&B outlets. The way-finding system installed by AIMS perfectly addressed our requirements, and the upgrades made will further help shoppers and mall visitors to find their store of choice effortlessly.”

iMap 2’s interface has been built from the ground-up, offering much richer animation capabilities and customization.

About AIMS:

Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, wifi) with a state-of-the-art audience measurement solutions.

AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.

AIMS is a part of a group of media companies that also include SSS (Specialized Software Services) that has offices in Dubai, Abu Dhabi and partners across the GCC. AIMS & SSS offer superior interactive marketing solutions for managing the implementation of Digital Signage, with a cross-industry platform that is exponentially growing, especially in retail industries, to help local and international retailers deliver their message to their most desirable audience.

Source: Advanced Interactive Media Solutions