Honored for excellence in cross-channel marketing
Black Box Corporation, a leading communications system integrator dedicated to designing, sourcing, implementing and maintaining today’s complex communications solutions, announced today that it won a Gold award at the 27th Multichannel Merchant (MCM) Awards.
This marks the 17th consecutive year the company has been honored with an MCM award. The awards recognize excellence in cross-channel marketing. Black Box won the gold in the business-to-business, large-company category. The award is judged on the best use of cross-channel marketing for a product, brand, or campaign. Criteria included creativity, marketing strategy, return on investment, sales performance, and customer service.
Black Box won for its 2012 AV, Multimedia, and Digital Signage campaign, which consisted of multiple components, including a print catalog, an e-catalog, end-user and reseller e-mails, videos, case studies, trade shows, social media, print ads, articles, and more. The campaign showcased Black Box’s A/V multimedia products including its award-winning iCOMPEL™ digital signage line.
“It’s an honor to be recognized by our peers for our diverse and creative marketing efforts,” said Julie Lyda, Vice President, Technology Product Solutions for Black Box. “It’s a tribute to our team’s success in promoting one of our premier product solutions.”
The MCM Awards are hosted by Multichannel Merchant, a franchise providing targeted content for multichannel merchants.
Winners will be featured in the October/November 2012 Annual Awards issue of Multichannel Merchant and on www.multichannelmerchant.com.
About Black Box
Black Box is a leading communications system integrator dedicated to designing, sourcing, implementing and maintaining today’s complex communications solutions. Black Box services more than 175,000 clients in approximately 150 countries with approximately 200 offices throughout the world. To learn more, visit the Black Box Web site at http://www.blackbox.com.
Source: Black Box Corporation
Filed Under: News