Strengthening of Indoor network in educational institutions Newad asserts its leadership in Ontario’s college and university campuses
Newad reinforces its leadership position in reaching Canadian students with today’s announcement of the renewal of a number of long-term agreements that strengthen its presence in Ontario’s colleges and universities.
Recently, Seneca, Mohawk and Western Ontario chose Newad among many other advertising companies looking to knock off its company model. “Newad was chosen because of its solid track record, its trustworthy approach and the respect our teams have for educational environments. We understand their reality and our role consists of working in collaboration with the school’s management teams and propose quality campaigns,” comments Philippe Marchessault, Executive Vice President, Operations, Development & Innovation, Indoor Advertising.
Since the start of the school year, Newad’s Campus network has generated more than 28 million impressions monthly in Ontario establishments. “Advertisers now have access to 1,800 advertising faces, available in three formats, spread out over a network of 65 buildings belonging to 16 of the province’s colleges and universities. Unlike our competitors, who are poorly represented outside of sports centres and student centres, our network reaches the majority of students,” remarks Philippe Marchessault, Newad’s Executive Vice-President of Operations, Development and Innovation.
“That’s excellent news for the team at Newad as well as for Ontario’s advertising industry, which is always looking for new solutions to reach this highly active and mobile consumer group. In Ontario, Newad’s Campus network reaches 710,000 people, in other words more than 660,000 students and over 50,000 professors and employees. More great news for advertisers: these young adults are aware of consumer trends and contribute to their adoption by other people,” notes Lino Ricco, Vice-President and Regional General Manager – Central Canada.
The schools that make up Newad’s Campus network in Ontario include the following universities: York, Queen’s, Western Ontario, Guelph, McMaster, Brock and Ryerson Polytechnic. Newad is also present in the following Ontario colleges: Seneca, Centennial, Humber, Mohawk, Algonquin, Sheridan, Durham and Niagara.
Newad Indoor’s Campus network
Newad Indoor’s Campus network is comprised of 4,185 advertising faces spread out over 180 buildings belonging to 55 colleges and universities across Canada. Having just renewed an agreement with the University of Calgary’s student association, Newad now reaches a total of 1,5 million students and employees monthly, generating over 60 million impressions. This network covers a broad variety of locations from sports complexes, rest areas and hallways to student association spaces. Newad also provides advertisers with the possibility of optimizing their investments by targeting specific locations or faculties, according to their given strategy and targeted consumer profile.
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered each week; Experiential Marketing, with the production of 250 promotional events per year; Publishing & Content, with numerous Web properties reaching 450,000 visitors each month and the production of branded content (photos & videos, mobile applications, contests, social media management, white label content); and Web, including the Newad OnLine advertising network delivering, each month, 125 million pages views and 7.4 million visitors. Recipient of many prizes rewarding its creativity and innovation, Newad’s 350 employees set the trends in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com