Exclusive partnership with national channel; Newad: Significant Growth of RestoBars Network Across Canada
Newad is the first advertiser to sign an agreement with Vintage Group, a company that manages many of Calgary’s most prestigious establishments, including Rush, Vintage Chophouse, Stone Hill and Redwater’s five locations. “With these additions, Newad reaffirms its position as the Indoor media leader in Calgary, representing over 75% market share. Calgary also has one of the fastest growing populations of young urban professionals looking to buy luxurious products from cars and smart phones to cosmetics. Furthermore, all new locations will feature our exclusive Generation 4 Digital boards. It’s a new step in our expansion plans,” remarks Brian Wyatt, Newad’s Executive Vice President, Client Relations & Business Development.
“We’re very happy to be partnering with Newad. They’ve demonstrated the quality of their products, their services and their advertisers. Their Digital boards are a perfect fit with our establishments’ high-end environments, providing added value for our customers where information and entertainment are concerned,” notes Chad Salyn/Operations Manager at Vintage Group.
BIG CHAINS RENEW THEIR AGREEMENTS
A testament to the effectiveness of its service and of the royalties paid out to establishments, Newad is also announcing the renewal of exclusive agreements with SirCorp, owner of over thirty Jack Astor’s, Alice Fazooli’s and Loose Moose establishments in Canada, and with Firkin (25 establishments in Ontario).
Newad’s network also includes exclusive agreements with administrators at Urban Dining Group (about 15 Gabby’s and Hey Lucy locations in Toronto), Donnelly Hospitality (about 15 Vancouver restaurants and bars, including Lamplighter, Library Square and Republic), Sportscene Group (Cage aux Sports establishments in Quebec), in addition to the Original Joe’s restaurants (about twenty establishments in Alberta).
ABOUT NEWAD’S RESTOBARS NETWORK
Newad’s RestoBars network boasts 13,780 advertising faces in 2,500 locations across Canada, generating more than 15,5 million weekly impressions. Newad also manages the largest network of Digital boards in restaurants, bars and clubs across the country with more than 1,300 screens. Digital campaigns are ideal for advertisers: they’re easily adjusted for a variety of targets and markets. Moreover, they offer flexible distribution based on type of establishment and time of day. Newad Indoor’s platforms are thereby designed to allow advertisers to optimize the impact of each campaign.
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered each week; Experiential Marketing, with the production of 250 promotional events per year; Publishing & Content, with numerous Web properties reaching 450,000 visitors each month and the production of branded content (photos & videos, mobile applications, contests, social media management, white label content); and Web, including the Newad OnLine advertising network delivering, each month, 125 million pages views and 7.4 million visitors. Recipient of many prizes rewarding its creativity and innovation, Newad’s 350 employees set the trends in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com
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