Convenience Retailer Leader Wawa rolls out ADFLOW Digital Signage across 600 stores

| September 19, 2012

Convenience store leader, Wawa, Inc., has been busy incorporating digital signage into its chain of over 600 stores across the United States, including brand new locations in the Central Florida market.

In the fall of 2011, following a successful 25-store pilot, Wawa selected ADFLOW to power their digital marketing network as part of a redesigned foodservice area which features a fresh and appetizing new look.

“Our new digital signage showcases our offer in a much more upscale, appealing way and moves us closer to our vision of fast casual to go” said Howard Stoeckel, CEO of Wawa.

Wawa is using the digital signage displays to drive awareness for new products and to communicate relevant food and beverage options based on the time of day. Messaging is displayed on large-format screens mounted in the foodservice and coffee areas.

“The feedback from customers and store associates was extremely positive after our initial rollout,” said Steve Gamble, Manager, Marketing Services, Wawa. “With ADFLOW, we found a digital signage partner who was flexible, creative and great to work with.”

Steve and team recently spoke about their digital signage project in this audio clip, which outlines the steps they took to evaluate and select ADFLOW.

Steve Kartonchik, VP of Sales at ADFLOW added, “We have been fortunate in this project to work with some great people at a leading operator. It has been a rewarding experience helping the Wawa Marketing, IT and Operations team implement their digital signage strategy across their stores.”

About Wawa, Inc.

Wawa, Inc., a privately held company, began in 1803 as an iron foundry in New Jersey.  Toward the end of the 19th Century, owner George Wood took an interest in dairy farming and the family began a small processing plant in Wawa, Pa, in 1902.  The milk business was a huge success, due to its quality, cleanliness and “certified” process.  As home delivery of milk declined in the early 1960’s, Grahame Wood, George’s grandson, opened the first Wawa Food Market in 1964 as an outlet for dairy products.  Today, Wawa is your all day, everyday stop for fresh, built-to-order foods, beverages, coffee, fuel services, and surcharge-free ATM’s.   A chain of more than 600 convenience retail stores (more than half offering gasoline), Wawa stores are located in Pennsylvania, New Jersey, Delaware, Maryland and Virginia and Central Florida. The stores offer a large fresh food service selection, including Wawa brands such as built-to-order hoagies, freshly-brewed coffee, hot breakfast sandwiches, built-to-order Specialty Beverages, and an assortment of soups, sides and snacks.

About ADFLOW Networks

Established in 2000 and a pioneer in the Digital Signage Industry, ADFLOW Networks has been providing award winning solutions including the development, deployment, and management of passive and interactive digital media networks. All of ADFLOW’s Digital Signage networks are powered by ADFLOW’s patented Dynamic Messaging System™. Headquartered in Burlington, ON, Canada with U.S. offices in Chicago, IL and Philadelphia, PA, ADFLOW has grown to become one of North America’s largest Digital Signage and Interactive Kiosk providers.

Source: ADFLOW Networks

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