Signbox Microsystems, a leading Asian digital signage solution provider, today announced it will be helping businesses make the most of the opportunities that digital-out-of-home (DOOH) media provides.
According to the digital signage solutions provider, DOOH advertising is quickly become a popular and essential method of communication across nearly all industries. But businesses may need some assistance understanding its many opportunities and how to make them work for their market.
“We see digital signage becoming one of the primary mediums for companies to advertise their products and services and look forward to being a part of this revolution,” said Stuart Lakin, Director, Business Development at Signbox.
Businesses wanting to embrace digital signage and DOOH advertising should first create a strategy, establishing clear objectives and identifying ways to measure results, according to Signbox.
Businesses should remember that the old adage “content is king” still rings true today, and should ensure that the content on their DOOH network is of extremely high quality. Whether they be simple text and images, or more complicated motion graphics, visual messages should be eye-catching, rich and dynamic.
Signbox also urges businesses to understand the context of their DOOH ads and vary content accordingly. Some digital signage media targets people standing in queues, elevators and other “captive” environments, making it essential to provide content that is also entertaining and/or informative. Other DOOH media only has a few seconds of exposure, so it’s important that the content is eye-catching and gets the message across quickly and effectively.
Lastly, Signbox reminds businesses to change content frequently. Customers expect the latest, up-to-date information will be displayed on digital signage, such as specials and new product arrivals.
Signbox provides a variety of digital signage solutions across industries, including Financial Services, Transport and Entertainment.
“In the past 9 years Signbox has grown to be a digital signage supplier-of-choice for several high profile customers and continues to pride itself as one of the worlds most advanced digital signage software platforms,” said Stuart Lakin.
About Signbox Microsystems Pte Ltd
Signbox Microsystems (http://www.signbox.tv) is a world leader in digital signage solutions, bringing together revolutionary software to enhance the signage opportunities open to corporations and organisations. By giving customers the power to deploy and manage their digital signage network from the server through to the player, and regardless of the number of signage locations or distances between each, Signbox allows customers to communicate to a target audience in real time. Signbox partners with top technology companies such as Intel and IBM and has a long list of blue-chip reference customers. The company was founded in 2003 and is headquartered in Singapore.
Source: Signbox Microsystems
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