Newad announces the appointment of Anand Puran to the position of Director, Experiential Marketing – Central Canada. Based in Toronto, Anand Puran will oversee the business development and growth of the Experiential Marketing division, while also being tasked with enhancing the 360 offer.
“We are happy to welcome Anand to our team. His marketing experience, creativity, knack for innovation, strong business relations and management skills make him the ideal candidate. His arrival is an asset both for the Newad team and for all of our business partners,” comments Lino Ricco, Vice-President and Regional General Manager – Central Canada.
In his new position, Anand Puran will be supported by a team of account managers and coordinators, infield supervisors and brand ambassadors.
“It is a privilege to join the Newad team. I will have the opportunity to work in a strong and credible environment, recognized across Canada for its leadership, the creativity of its campaigns and the quality of its activations. Its offer of integrated services in Indoor Advertising, Web and Publishing is a strong asset that no other company in this industry is able to provide with as much commitment and determination,” comments Anand Puran.
Anand Puran was previously employed at Mosaic for five years, during which time he managed major campaigns for clients such as Petro-Canada, Rogers, Microsoft Xbox and RIM. He has also worked at GMR Marketing (3 years) and Fantactics (1 year). Anand Puran graduated from York University and Seneca College.
Newad’s Experiential Marketing division in Toronto has been activating innovative campaigns benefitting national and international clients for more than 15 years.
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding millions of consumers to four targeted platforms: Indoor, with 21,500 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered each week; Experiential Marketing, with the production of 250 promotional events per year; Publishing & Content, with numerous Web properties reaching 450,000 visitors each month and the production of branded content (photos & videos, mobile applications, contests, social media management, white label content); and Web, including the Newad OnLine advertising network delivering, each month, 125 million pages views and 7.4 million visitors. Recipient of many prizes rewarding its creativity and innovation, Newad’s 350 employees set the trends in its Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices. www.newad.com
For more Information Contact:
Director, Marketing & Communications
1 866 899-6685
mcfournier [at] newad.com
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