Clear Channel Launches ClearVision, A Transformative New Airport Television Experience for Today’s Travelers
Raleigh-Durham International is First Airport To Offer Next-Generation Service Featuring Top Entertainment, News, Music & Sports Programming Customizable Airport TV Network Enables Travelers to Choose Multiple Channels Direct from Their Mobile Devices
Clear Channel Airports (CCA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), and the world’s leading marketer of airport advertising, today announced the launch of an innovative new in-airport TV network called ClearVision, which features the best entertainment, news, music, and sports programming for travelers.
ClearVision, which will debut at Raleigh-Durham International Airport this fall, brings together top-tier news and entertainment programming, as well as customized sports and music, from over 100 content providers including CBS with offerings from CBS News, CBS Entertainment, CBS Daytime, and CBS Interactive, among others; NBC, with shows including The Today Show, Smash, The Voice, Grimm, America’s Got Talent and The Office; daily headlines from around the world from The Wall Street Journal’s WSJ Live; and sports from the Tennis Channel with original programming like the travel series Destination Tennis and highlights from major tournaments like the French Open and US Open.
ClearVision is the first real alternative in decades to CNN’s news-only airport network. Created through a partnership between Clear Channel Airports and connectiVISION Digital Networks, one of the leading digital media companies, ClearVision provides airports, content partners, and advertisers with an unparalleled ability to reach and engage air travelers – through customized content ranging from local news to top network shows and live events. Airports ultimately will be able to leverage WiFi services to provide travelers accustomed to on-demand content access to the ClearVision network on their smartphones, iPads, and laptops.
A Game-Changer for Airport Advertising
“ClearVision brings airport entertainment into the modern age and represents a true game-changer for airport advertising in the U.S.,” said William Eccleshare, CEO, Clear Channel Outdoor Holdings. “It’s the latest example of how Clear Channel Outdoor continues to develop and deliver bold, pioneering solutions to the Out of Home market. Clear Channel Outdoor is committed to using technology to help our advertisers reach consumers as they travel throughout the U.S. and the world.”
“With the launch of ClearVision television, RDU continues its commitment to elevating our passengers’ experience,” said Michael Landguth, RDU’s airport director. “ClearVision allows us to tailor television programming to provide family-friendly viewing that offers everything from news and weather to sports and sitcoms.”
Raleigh-Durham International Airport is delivering this innovative TV network to its growing number of passengers. The airport is the gateway to the acclaimed Research Triangle Park, which is home to many of the world’s leading technology companies. The region the airport serves is also home to leading hospitals and universities, including Duke University, University of North Carolina Chapel Hill and North Carolina State University.
Taking Off with the Best of Television
ClearVision builds on Clear Channel Outdoor’s creative momentum in the Out of Home marketplace. The company is the international leader in the development and operation of digital displays and networks with over 1,600 digital billboards in nearly 30 countries worldwide, including the U.S. Clear Channel Outdoor is also the industry-wide leader in creating high-profile, one-of-a-kind advertising vehicles (billboards, super signs, and special events) in iconic, high-traffic locations that include New York City’s Times Square, the Las Vegas Strip, and London’s Piccadilly Circus.
“ClearVision will forever change the air travel experience for passengers and enhance the way the airport and advertisers engage with customers,” said Clear Channel Airports President Toby Sturek. “For the first time, there is a content-driven, consumer-oriented offering available to airports that can deliver travelers a wide range of news and entertainment wherever they are in an airport—on traditional TV screens or their mobile devices.”
“Our goal,” said David Tetreault, Chief Marketing Officer at connectiVISION, “is to provide travelers—especially frequent business travelers—a diverse, 20-hour-a-day programming lineup of top network shows, news, weather, and sports while enabling airports to deliver a customized TV station with local flare and programming. This unique Away-From-Home television solution is the first of its kind to provide premium programming designed to target, reach, and engage a world on-the-go.”
Licensed ClearVision content can be transformed into short-form “mini-sodes” that will be woven together with local programming to create a localized sense of place for airport passengers and visitors. Content acquisition and licensing will be managed by connectiVISION, which enjoys deep relationships in the television, entertainment, sports and music industries. ClearVision will also feature innovative and adaptive airport promotions that will provide passengers with relevant concession promotions through pop-up advertisements.
“The partnering of these fine companies is the ideal collaboration to facilitate our larger purpose: to bring about a transformative television experience for viewers away from their homes,” said Henry Mauriss, CEO of connectiVISION.
About connectiVISION Digital Networks
connectiVISION is a revolutionary digital media company that is transforming the digital media landscape with one of the most dynamic away from home television networks ever launched. The company’s television content strategy provides Fortune 500 brands and advertisers with optimal engagement and consumer interaction. Visit www.connectivision.com to learn more.
About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 275 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
For more information:
Clear Channel Outdoor
jimcullinan [at] clearchannel.com
Source: Clear Channel Airports
Filed Under: News