Expands PRN Reach by 50% to 300M Monthly Viewers
Premier Retail Networks LLC (PRN), a Technicolor company and global leader in Digital Place-based Media services and advertising sales, and Digital Display Networks Inc. (DDN), creator and operator of 7-Eleven® TV, today announced a multi-year agreement under which PRN will be the exclusive advertising sales representative for 7-Eleven® TV. The agreement is effective immediately.
Under the new agreement, PRN will offer brands the opportunity to reach 100 million viewers monthly on 7-Eleven® TV, America’s largest single chain digital out-of-home network installed in approximately 4,400 locations. The addition of 7-Eleven® TV grows PRN’s existing footprint by 50 percent, to 300 million active viewers monthly.
“We are thrilled to partner with DDN – the largest player in this segment – to enable our clients to enhance their brand experience for an audience of highly engaged shoppers,” said Ahmad Ouri, President and CEO of PRN. “The addition of 7-Eleven® TV to PRN’s portfolio exemplifies why Digital Place-based Media is gaining relevance in an era marked by the rise of social, mobile and location-based technologies.”
The agreement further extends PRN’s reach and scale into convenience stores, raising PRN’s portfolio of networks to more than 10,600 locations in key markets covering mass retail, grocery, club, convenience and quick-service restaurants.
“Aligning with PRN will provide the innovative sales strategies needed to monetize the scale that 7-Eleven® TV has achieved,” stated David Veckerelli, Co-CEO of DDN. “Working with PRN complements DDN’s future expansion of the 7-Eleven® TV network as well as other verticals,” added Darren Mann, Co-CEO of DDN.
Programming on 7-Eleven® TV is customized for demographics, local targeting and day-parting, and features news, entertainment and local weather. Content loops, which are optimized for the convenience store environment, promote in-store and out-of-store brands. Each 7-Eleven® TV location features two large LCD HDTV monitors – with directional audio – strategically placed to attract and engage shoppers.
About Premier Retail Networks LLC
Premier Retail Networks LLC (PRN) provides digital place-based media services and ad sales that enable retailers and marketers to reach 300 million active viewers on a monthly basis in more than 10,600 locations in the U.S. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN’s retail venues include Acme Markets, Albertsons, Associated Food Stores, BJ’s Wholesale Club, Costco, Jewel-Osco, Meijer, Pathmark, Sam’s Club, 7-Eleven, Shaw’s, ShopRite, Star Market, Target and Walmart Stores. PRN also represents the in-venue networks located in a number of leading quick service restaurants through its relationship with indoorDirect. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers.
About Digital Display Networks
Digital Display Networks is a digital network provider that creates and installs digital networks, produces and manages all content and administers advertising sales to provide a singular digital signage solution at point of purchase. DDN was formed by the principals of Explorer TV (www.explorer-tv.com), the nation’s largest in-hotel digital visitor information TV network servicing over 150,000 hotel rooms in major cities in the U.S. and Europe, as well as cruise ships, visitor information centers and airports. Founded in 1992, Explorer TV was a pioneer in place-based media where advertisers are integrated into network content. All of Explorer TV’s content is 100% advertiser supported.
Source:Premier Retail Networks