WAND Corporation, the leading provider of technology solutions for the QSR and Fast Casual markets, was chosen by Salsarita’s as the exclusive supplier of Digital Menu Boards (DMBs) for their restaurants. Salsarita’s cited WAND Corporation’s growing reputation as the top innovator in digital solutions as the reason for the decision. This reputation is supported by their creative content that generates unequaled digital engagement, their ability to provide metrics to analyze the impact of Limited Time Offers (LTOs), overall profitability and WAND Total Restaurant Management (TRM) providing real-time content and price management.
Salsarita’s was acquired in 2011, and the new leadership made it a priority to keep things “fresh and engaging” to attract new guests. “We needed a digital partner whose creative vision was equal to our vision for the Salsarita’s brand,” said President and COO Larry Reinstein. “The full-motion, high-impact content that WAND’s creative team designed grabbed us the moment we saw it – so we knew it would engage our guests.” The WAND Creative Services team has received multiple awards for its content over the past year.
WAND digital engagement meant more to Salsarita’s than just getting their guests’ attention—they also wanted it to generate sales. “WAND’s analytics gives us the ability to show if a featured item is influencing purchase behavior,” Reinstein explained. “By closely monitoring sales of the featured product, we can work with WAND’s creative team and the WAND digital application to adjust the content and its placement on the board until we achieve the desired results.”
WAND Digital™ is a web-based digital content management system that allows new content to be uploaded by WAND Creative Services using WAND TRM and provides the ability for it to be instantly deployed by store, market or chain-wide. It also features automated advanced day-parting, automated menu scheduling and 100 percent compliance of content across multiple locations.
Salsarita’s has installed WAND Digital Menu Board (DMB) technology at more than 30 of its 80 locations. Plans are to have digital menu boards in nearly all stores within 24 months.
Founded in 2000 in Charlotte, N.C., Salsarita’s was acquired by franchise industry veteran Phil Friedman in 2011. Salsarita’s operates more than 80 franchised locations in 19 states. Two restaurants are company-owned. 5-10 locations will be added in 2012, with long-range projections calling for about 300 locations nationwide within five to six years. For more information, visit www.salsaritas.com.
About WAND Corporation
WAND Corporation is the leader in QSR/Fast Casual technology, and in 2012 is celebrating 30 years of its mission is to be the greatest restaurant management and technology partner in the world as The Future of Restaurant Technology. WAND services thousands of restaurant locations around the globe, and they are proud to have some of the largest and best known brands as loyal guests and customers. The company continues to push the envelope through the WAND Total Restaurant Management (TRM) solution offering integrated Point of Sale, Digital Menu Boards, Analytics (“WAND Intelligence”), and Reporting. The foundation of WAND Corporation’s success is a commitment to excellence in products and service, and this pledge is supported and managed by their staff of developers, an award winning creative team, and a 24/7/365 in-house service and support center.
For media inquiries, contact Chip Willcutt at (952) 361-6200, or chip.willcutt [at]wandcorp.com.
For product information, call 1-800-RUN-WAND, or marketing [at] wandcorp.com
Source: WAND Corporation