In a city known for its eye-catching signs, capturing the attention of busy tourists and travelers to convey important information is always challenging. To rise to that challenge among all the glitz and glamour, McCarran International Airport (LAS) in Las Vegas has partnered with Four Winds Interactive (FWi) to create its own exceptional digital signage program.
In June, McCarran opened its new Terminal 3, which features hundreds of digital signs to help passengers better manage their travel-related activities, including interactive digital airport directories and double-sided video walls serving as Gate Information Displays outside of each arrival and departure gate.
“One of our goals was to ensure that modern helpful amenities were in place for travelers,” said Randall H. Walker, who oversees McCarran in his role as Director of Aviation for Clark County, Nevada. “Four Winds Interactive’s software allows us to do just that by offering a wide variety of useful information via any single interactive sign. This helps patrons better navigate the airport and become aware of factors affecting their travel.”
Most notably, double-sided video walls featuring six portrait screens per side reaching 15 feet tall are strategically placed near departure and arrival gates. Content on the gate signage includes real-time flight information, as well as destination-specific items such as weather forecasts and iconic photo backgrounds of the travel destinations. To remind travelers of the excitement of Las Vegas, synchronized videos are set to play at the top and bottom of the hour on the video walls at every gate in the terminal. Videos displayed are of falling dice or slot machines in action and create a sensational visual effect.
The digital wayfinding aspect of the signs was a crucial element throughout the development and planning stages of the new terminal project. Emphasis was placed on the use of 3D custom floor maps, with more than 1,500 path-finding directions plotted to help guide visitors to various destinations inside McCarran. Through the digital wayfinders, travelers are able to easily find information about shopping, dining, airport clubs, and other airport amenities. The “map it” feature enables travelers to see an animated visual route from their current location to their destination, as well as turn-by-turn directions. These directions easily can be sent from the wayfinder to the travelers’ smartphones via a QR code.
“Interactive digital signage was essential to this project,” said Walker. “Four Winds’ works were already widely displayed in Las Vegas, and its new contributions will further improve visitors’ and locals’ travel experiences when flying in and out of McCarran.” FWi’s software is widely used by the major resort casinos in Las Vegas to power thousands of screens on the famous Las Vegas Strip.
The new terminal is a part of a $2.4 billion project by the Clark County Department of Aviation to better accommodate the 41 million travelers who come through the airport each year. Measuring more than 1.9 million square feet and featuring 14 gates to serve roughly two dozen airlines, the Terminal 3 project is the largest of its type in Nevada’s history.
About Four Winds Interactive
The Four Winds Interactive digital communications solution is the ideal solution for any organization’s visual communication needs. Digital signage communicates with your audience through applications such as wayfinding, event details, employee communications, metrics reporting, building directories, menu boards, emergency messaging, travel information and advertising. For more information, visit www.FourWindsInteractive.com.
Four Winds Interactive
Erin Doherty, 720.389.3620
Director of Marketing
edoherty [at] fourwindsinteractive.com
Source: Four Winds Interactive