Outdoor Plus Launch the UK’s first fully animated network of large format digital screens. In order to capitalise on the highly successful developments of shopping malls around the UK which are fast becoming “immersive 21st Century entertainment centres”, Outdoor Plus is delighted to announce their launch into the shopping mall sector in what will see the company develop 40 ultra premium, large format digital screens in 16 shopping malls around the UK. Developments begin imminently and the full portfolio of screens will be in place by September 2012.
The Outdoor Plus screens will use some of the latest developments in technology – all Near Field Communication and WiFi-enabled to allow for much greater engagement from consumers via their smartphones and they will be able to run fully animated content. Shopping mall locations will stretch right across the country – from Bluewater in Kent, to Birmingham’s Bullring, Lakeside in Essex and Metrocentre just outside Newcastle.
Source: Outdoor Plus
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