Availability of dynamic digital place-based marketing solutions will benefit Canadian SMB market.
Tech Data Canada, a leading distributor of IT products, logistics management and other value added services, announced today that it has signed an agreement with ScreenScape Networks Inc., to offer its next-generation digital signage software service to resellers across Canada.
“Tech Data’s digital signage network, launched in Spring 2011, is focused on developing partnerships with leading manufacturers to provide superior solutions to our resellers. Together, Tech Data and ScreenScape are making digital signage more accessible to small-to-medium sized businesses in terms of ease-of-use, compatibility, and affordability,” says Greg Myers, Vice-President of Marketing, Tech Data Canada.
“ScreenScape’s digital marketing engine is driving growth in place-based media. It is reshaping retail marketing – offering not only a great sales engagement tool but a way for businesses to leverage social media, mobile payments, loyalty programs, and location-based services – all at the point-of-sale. We are excited to be working with ScreenScape to provide a dynamic digital marketing solution that is ideal for resellers serving the SMB market,” notes Myers.
“We are pleased to be working with Tech Data, and their partners, to deliver this technology to SMBs or any business that wants to enhance a retail experience,” says Kevin Dwyer, President and CEO of ScreenScape. “With the combination of ScreenScape’s innovative Internet-based service and Tech Data’s expertise in supporting new and leading technologies, resellers now have a way to implement digital signage that is simpler and more cost-effective.”
ScreenScape’s community-based approach represents a shift in the way digital signage networks are built and in the way digital content, such as online video, is distributed to places of business. “By utilizing the ScreenScape Community smaller organizations can now use place-based media to cross-market their services with other similar organizations to expand their market reach at a low cost. The entire process of creating and distributing content for Internet-connected screens has been streamlined by ScreenScape and that offers customers key benefits from day one of implementation,” says Myers.
About Tech Data
Tech Data Corporation (NASDAQ GS: TECD) is one of the world’s largest distributors of technology products from leading IT hardware and software producers. Tech Data serves more than 125,000 IT solution providers in over 100 countries. Every day, these resellers depend on Tech Data to cost-effectively support the technology needs of end users, including small and medium businesses (SMB), large enterprises and government agencies. Ranked 109th on the FORTUNE 500®, Tech Data generated over $24.4 billion in net sales for its fiscal year ended January 31, 2011. To learn more, visit www.techdata.ca. Join the conversation on Facebook and Twitter.
About ScreenScape Networks
ScreenScape is an online service for engaging audiences in the real world. By offering a repository of community-shared content and a pool of targeted sales and marketing opportunities ScreenScape makes place-based media easier and more affordable to deliver and more effective as a tool for engaging with today’s connected consumer.
For more information, please contact:
ScreenScape Networks Inc.
(902) 368-1975 | screenscape [at] screenscape.net | http://screenscape.net
P.O. Box 291, 133 Queen Street, Third Floor Charlottetown, PE C1A 7K4 Canada
Source: ScreenScape Networks